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Douglas Souza migration case study

How a One-Man Web Agency Saves 10% of Revenue with Duplicator 

Written By: author avatar Joella Dunn
author avatar Joella Dunn
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.
     Reviewed By: reviewer avatar John Turner
reviewer avatar John Turner
John Turner is the President of Duplicator. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Website migrations used to cost Douglas Souza money. Not just time — actual revenue.

Every migration meant a full day of downtime. There could also be corrupted databases, failed transfers, and frustrated clients who’d take their business elsewhere.

When you’re working practically alone, every hour counts, and Douglas was losing too many hours to migration headaches.

Then he discovered Duplicator Pro.

Now those same migrations happen in just a few hours with zero downtime. And that 10% revenue he used to lose during migrations? It stays right where it belongs, in his pocket.

Let me show you how he did it!

An Introduction to Douglas Souza

Douglas Souza runs Dogaweb Design&Solutions from São Paulo, Brazil. He’s what locals call an “eugência” — a Brazilian term for a small web development team (usually one to three people) handling everything from design to digital marketing.

Dogaweb Design&Solutions

What started as a one-man operation has evolved into a full-service digital agency that bridges the gap between traditional web practices and cutting-edge technology.

However, Douglas still mostly handles everything by himself.

He’s an expert in web development, digital marketing, graphic design, SEO, video editing, and illustrations. His clients get the personal touch that bigger agencies can’t offer.

Douglas describes his approach as combining “wisdom from how things have always been done” with artificial intelligence and the latest automations. This philosophy shapes every project he takes on.

His services span the full digital spectrum:

  • Web development for websites, virtual stores, and automations
  • Digital marketing with social media content creation
  • Graphic design from branding to business cards
  • SEO optimization and Google Ads management
  • Custom illustration work, both hand-drawn and AI-assisted
  • Video editing with motion graphics

He combines these skills for customized projects that combine tradition and innovation.

The Challenge of Risky Website Migrations

When you run a one-person business, every technical failure hits harder.

Website migrations were Douglas’s biggest time drain for years. Each one felt like rolling dice with his company.

“Before using Duplicator, migrating websites was a nightmare for me. I had problems with large files, corrupted databases, and a lot of delays.”

Each migration carried real risks:

  • Database corruption during transfers
  • Large files that wouldn’t upload properly
  • Broken links that frustrated users
  • Extended downtime that drove clients away

The worst part was the financial impact.

Douglas estimates he lost about 10% of his revenue during migration periods. Clients don’t stick around when their websites are down for entire days.

Time was equally precious. A full day spent on a migration meant a day not working on new projects, growing the business, or serving other clients.

Something had to change.

Solving Migration Risks With Duplicator Pro

Douglas was tired of manual database exports and FTP transfers. Manual migrations were time-consuming and error-prone.

He needed a migration solution that actually worked. Luckily, he found Duplicator.

The difference was immediate. Instead of juggling dozens of files and database tables, Duplicator packages everything into just two files.

Traditional migrations involve hundreds of moving parts. WordPress core files, plugins, themes, uploads, and database tables all need to transfer perfectly, or the site breaks.

Duplicator simplifies this chaos into two files: an archive file containing all the website data, and an installer script that handles the setup.

Download backup files

“Duplicator simplified everything. It packages the entire website into two files, which makes the transfer easier. The installation is well-guided and helps to avoid errors. It optimized the entire process for me.”

But Douglas faced one more hurdle: his server’s file size limit.

To solve this challenge, he temporarily increased the file size limit in his .htaccess file during migrations. This simple workaround let him migrate even the largest websites without breaking a sweat.

Duplicator’s guided installation process eliminated guesswork. He didn’t have to wonder if he’d missed a crucial database table or would cause broken links after the migration.

Duplicator migration wizard

Duplicator handles the technical complexity of every backup and migration, so Douglas can focus on his clients.

The two-file system allows him to migrate sites faster. The automated installer reduces the risk of migration errors. The built-in validation means migrations actually work the first time.

For a solo developer like Douglas, this reliability changed everything.

Results

With Duplicator, Douglas Souza was able to:

  • Reduce migration time from a full day to just a few hours
  • Eliminate virtually all downtime during migrations
  • Recover the 10% revenue loss from previous manual migrations
  • Eliminate database corruption and file transfer errors
  • Migrate his company website to a new server without errors or downtime
  • Confidently plan multiple upcoming migration projects

The revenue impact alone justifies the investment. He now has 10% more money flowing back into his business instead of disappearing during botched migrations.

But the time savings might be even more valuable.

Those hours Douglas used to spend troubleshooting failed migrations? Now he invests them in growing Dogaweb, building new client relationships, and expanding his service offerings.

Final Thoughts

Douglas Souza’s story proves that the right tool can transform your entire business.

Before Duplicator Pro, migrations were risky, time-consuming nightmares that cost him real money. Now they’re routine processes that happen in hours instead of days.

The math is simple: Save time, eliminate downtime, and keep revenue flowing.

For agencies like Dogaweb (especially solo operators and small teams), this efficiency compounds quickly.

Every smooth migration builds client trust. Every hour saved creates time for new projects.

“I have several upcoming projects where we will be using Duplicator to migrate and clone sites. It is an indispensable tool for me.”

Douglas found his solution in Duplicator Pro‘s two-file system and step-by-step migrations. The same streamlined approach that works for a one-man agency in São Paulo can work for your business too!

Ready to stop losing revenue to migration headaches? Your next smooth migration is just a few clicks away.

While you’re here, see how Duplicator has transformed other businesses’ workflows:

author avatar
Joella Dunn Content Writer
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.

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