Get the Best WordPress Backup
& Migration Plugin Today
Get Duplicator Now
Announcement remote restores

Introducing New Remote Restores For More Accessible Cloud Backups

Are you securing your site backups in the cloud? You'll need an easy way to restore them. Our new features…
OptinMonster review

OptinMonster Review: The Ultimate Lead Generation Tool of 2024? 

Written By: author image Joella Dunn
author image Joella Dunn
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the President of Duplicator. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you need to generate leads on your website, but you’re not sure if OptinMonster is the best tool?

OptinMonster has become a top choice for website owners wanting to increase leads, improve conversions, and enhance profits. But how good is it, really?

In this post, I’ll fully review OptinMonster. Let’s see if OptinMonster’s standout features are a good match for your business needs!

Table of Contents

What Is OptinMonster?

OptinMonster is the best lead generation software for WordPress. It helps grow your email list and boost sales with custom pop-ups and other campaigns. This encourages real interaction and conversions. 

OptinMonster plugin

OptinMonster provides different campaign styles like popups, floating bars, and full-screen welcome mats. These features make it easy for online entrepreneurs and marketers to build appealing campaigns. 

If you’re a marketer seeking an edge, or a small business wanting a dependable tool for getting leads, OptinMonster can help you meet your online marketing goals.

How Does OptinMonster Work?

OptinMonster is a practical tool that builds and delivers campaigns to the right website visitors. It uses advanced tech to track how visitors use your site. 

First, you choose the kind of campaign and template you want. You could go for something simple like a lightbox popup, or maybe a full-screen campaign. It’s totally up to you. 

Once you’ve picked your design, you can tweak it using OptinMonster’s easy drag-and-drop builder. You can get your campaign looking just right, matching your brand, with zero coding experience

The great thing about OptinMonster is that you get to decide when your campaigns show on your website. This is done using display rules, which take into account how long a visitor has been on your site, where they are, how idle they are, or even what page they’re looking at.  

OptinMonster gives you detailed stats about how your campaigns are doing, so you’ll be able to see what needs improving. You can also use A/B testing to get the most from your campaigns. 

If you have a favorite email marketing service, it probably integrates with OptinMonster. This improves your email marketing campaigns with automation.

Put simply, OptinMonster is a straightforward and useful tool for building and tracking opt-in campaigns. This helps you grow your email lists, get more leads, boost conversions, and increase your revenue.

Exploring OptinMonster’s Features

Now, let’s take a closer look at OptinMonster. We’ll discuss the main features that make this tool so popular among WordPress users.

From handy templates to A/B testing — let’s find out what makes OptinMonster tick.

1. Onboarding Process

Before you start using a new plugin, you’ll want to know that it’s easy to set up. With OptinMonster, you can start by installing the free WordPress plugin.

OptinMonster free plugin

After this, a setup wizard will guide you through connecting your account or creating a new one.

OptinMonster setup wizard

As you set up OptinMonster, you can choose specific goals.

OptinMonster goals

This helps OptinMonster know which features to recommend.

OptinMonster recommended features

As a final step, create a free account.

Connect OptinMonster account

As you can see, it’s very user-friendly with helpful step-by-step instructions.

But, OptinMonster’s training doesn’t stop there. They provide lots of guides, tutorials, and videos, so you can really understand how to use the tool. And, if you ever get stuck, their customer support team is super helpful. 

2. Campaign Types

OptinMonster offers many different types of campaigns. You can create lightbox popups, fullscreen welcome mats, slide-in scroll boxes, sidebar widgets, and much more. All are designed to meet different conversion goals and user preferences.

OptinMonster campaigns

Let’s go through each one, so you know exactly what you’re getting with OptinMonster.

Maybe you want a special offer to pop up on your website. OptinMonster has pop-up campaigns to help you get more email subscribers, social media followers, or other leads.

OptinMonster popup

Instead of a full pop-up, you might want a more minimal campaign. With a floating bar, visitors can see your offer attached to the top or bottom of the page, even if they scroll.

OptinMonster floating bar

If you want to capture more attention, try a fullscreen campaign. This is an overlay that fully blocks the page behind it.

OptinMonster full screen campaign

Have you ever scrolled through a web page and discovered an embedded opt-in form? This is an inline form, which is useful for getting leads from people who are reading your blog.

OptinMonster inline form

OptinMonster also has slide-in campaigns. They appear in the bottom-right corner of your website. 

OptinMonster slide in form

Finally, OptinMonster includes gamified campaigns for you to use. Using this feature, you’ll give visitors an incentive for whatever action you want them to take. For example, your targeted campaign could use coupon wheels to encourage email signups.

OptinMonster gamified campaign

Remember, each campaign type has various customization options. This lets you tailor them to your business needs and audience preferences. You’re in control!

3. Campaign Templates

OptinMonster offers an impressive selection of over 400 pre-made templates to speed up your marketing campaigns. You can pick options based on a specific season, goal, industry, or feature.

For example, you might see that many visitors exit your website without purchasing anything. Use the Reduce Abandoning Visitors filter to find the right opt-in template.

OptinMonster abandoned visitor campaign

These templates are versatile and creative. They’re used in many ways, like gathering newsletter sign-ups, webinar registrations, blog post recommendations, or customer reviews.

When you find one that meets your needs, hover your mouse over the template. Click on Use Template.

Use OptinMonster template

OptinMonster offers a variety of templates that make it easy to create ads. These unique templates attract your website visitors, encouraging interaction with your ads and potentially increasing your sales.

4. Campaign Playbooks

OptinMonster’s campaign playbooks are a true standout feature. These are ready-to-use campaigns that are inspired by successful businesses and marketers.

OptinMonster playbooks

Playbooks allow you to design highly effective campaigns without starting from scratch. Since they’re recommended by the best people in marketing, you know they work. 

These are designed with knowledge of marketing strategies, customer behavior, and even Search Engine Optimization (SEO). Using playbooks, you’ll learn how to engage and convert your website visitors.

The great thing about these campaign playbooks is that they can easily be tailored to match your brand’s look and messaging. You can change colors, images, typography, and layout to echo your brand identity.

Edit OptinMonster playbook

OptinMonster’s campaign playbooks offer a helpful starting point for your campaigns, saving you precious time while achieving your conversion goals.

5. Drag and Drop Campaign Builder

One of the highly praised features of OptinMonster is its drag-and-drop campaign builder. This functionality is a game-changer because you don’t need any coding expertise to create visually appealing and effective campaigns. 

In the campaign builder, you’ll have a list of blocks on the left-hand side. These range from text fields to chatbots. 

When you find the right feature, drag and drop it into your campaign. This saves valuable time because you won’t have to write HTML or CSS code.

OptinMonster drag and drop editor

Once you add a block, custom settings will open. Feel free to adjust elements like the default color scheme, fonts, width, and spacing.

OptinMonster field settings

As you experiment with different layouts and designs, you’ll bring your vision into reality. In my opinion, OptinMonster’s ease of use is unparalleled!

6. Animations and Sound Effects

You might be wondering, how do I captivate my site’s visitors? OptinMonster’s attention-grabbing animations and sound effects could be your answer.

These features are designed to catch the eye, leaving visitors curious about what your campaign has to offer. With many different styles and effects, you can give your pop-ups that much-needed edge to stand out. 

Animations can greatly improve your pop-ups, making them more exciting and enjoyable for users. You have the option to use anything from flashes to rotations. 

OptinMonster animations

You can also use sound effects to improve user interaction. These sounds can be combined with animations, making your pop-ups more noticeable.

With OptinMonster’s animations and sound effects, your campaigns become more fun and lively. This could be the factor that turns website visitors into customers.

7. Countdown Timers

OptinMonster’s countdown timers are pretty useful. They create an urgent “get it while it lasts” vibe, nudging visitors towards making a purchase.

There is a filter you can use to view all of the countdown timer templates. Alternatively, you can start from scratch and add it later.

OptinMonster countdown templates

To add a countdown timer, drag and drop the Countdown block onto the campaign. Then, choose between a static and dynamic countdown timer. 

Here’s the difference:

  • Static countdown timer: counts down from a specific date and time that you choose
  • Dynamic countdown timer: creates a unique countdown timer for individual users

After this, pick an end date and time. You can choose a general time zone, or customize it for each visitor. 

Edit countdown timer

If you have a special sale, an event, or a deadline, using OptinMonster’s countdown timers can help increase conversions.

8. Display Rules

OptinMonster’s display rules let you manage your marketing campaigns effectively. They decide who sees your campaigns, when, and where, personalizing the user experience on your website.

OptinMonster provides a range of advanced display rules. You can trigger your campaigns based on page view length or a specific action. You might also do user segmentation.

OptinMonster display rules

With the MonsterLinks feature, you can display email opt-ins when users click on an image or link. This could be helpful for WooCommerce, Shopify, or BigCommerce store owners who want to increase conversions.

See how Sportique increased conversions by 200% with OptinMonster!

9. Exit Intent Technology

Curious about OptinMonster’s exit intent feature? This marketing tool detects when a visitor is about to exit your site. It triggers a message offering a reason to hang around.

It’s like getting another shot at a first impression! If you run an online store, it could be a great way to prevent cart abandonment. 

OptinMonster exit intent

OptinMonster’s exit intent technology has proven to be a game-changer. For example, WPBeginner managed to increase e-mail subscribers by 600% with exit intent pop-ups!

What’s even better? This feature is effective on both desktop and mobile, so you can engage your audience, no matter what device they’re on.

10. Personalized Pop-ups

Imagine being able to show your visitors tailored ads based on their past actions or where they come from. It’s a focused way to improve conversion rates.

With OptinMonster, you can personalize pop-ups when a specific HTML element is on a visitor’s page. 

For example, a customer might add a product to their shopping cart. Once OptinMonster detects the product ID, it’ll show pop-ups for similar products.

11. Inactivity Sensor

We know how easy it is for a website visitor to be distracted, hopping from one tab to another. This is where the Inactivity Sensor steps in. 

MonsterInsights inactivity sensor

The Inactivity Sensor tracks user engagement on your site or page. It identifies when a user has stopped interacting or become inactive.

How does this help? Well, once the sensor detects a certain period of inactivity, it triggers a campaign. This feature can decrease bounce rate and increase session duration. 

12. Referrer Detection

Your online visitors could be coming from social media, search engines, or other websites. With OptinMonster, you can customize your offers based on where they came from.

You might decide that visitors from Twitter should see a different campaign than Facebook users. You could also trigger offers that come from affiliate websites or other partners.

13. Onsite Retargeting

OptinMonster allows you to deploy specific campaigns based on their previous interactions with your site. This is called OnSite Retargeting. 

OptinMonster onsite retargeting

It’s a valuable tool that adds a personal feel to your campaigns. Plus, it creates a better experience for your visitors, because they won’t see the same ad over and over. 

Understanding your audience’s unique interests and onsite behavior is crucial for effective marketing. OptinMonster lets you create personalized experiences for your website visitors, guiding them toward the actions you want. 

14. Follow-Up Campaigns

Follow-up campaigns let you stay connected with potential leads. By scheduling more campaigns after the first one, you keep the conversation going. This extra step can help turn more leads into customers. 

How does this work?

Let’s say you give a potential customer discounted shipping. They ignore this pop-up, so you offer free shipping the next time around. 

Your goal is not to annoy your audience with constant pop-ups or messages. Instead, focus on strategically building your connection with them. Make sure each campaign offers something beneficial, be it valuable content or appealing promotions.

15. A/B Testing

OptinMonster increases customer engagement and conversions with its A/B testing feature. This tool lets you perform endless A/B split tests, finding which versions of your campaigns are most successful.

You can experiment with different elements like headlines, content, images, or calls to action. This helps you understand what your audience responds the best to. 

OptinMonster A/B testing

OptinMonster gives detailed reports for your campaigns. This makes it easy to track how well they’re doing and decide which version works the best. 

A/B test analytics

Although you can see this information in Google Analytics, OptinMonster will give you specific details about your A/B test. You’ll see the exact conversion rate for both versions, so you’ll know how to improve your campaigns in the future.

OptinMonster Pricing

It’s important to know the pricing of OptinMonster before you decide to use it for your WordPress website. They have different plans for everyone, from bloggers to big businesses. 

OptinMonster is a Software as a Service (SaaS), so it has four pricing packages. Each plan provides a different set of features, so you should choose the one that best fits your needs: 

Basic Plan: $9/mo

  • Aimed at beginners building a small website or blog, the Basic Plan delivers essential features like the drag-and-drop builder, lightbox pop-ups, and basic integrations. It also comes with email marketing tool integrations like Mailchimp, Constant Contact, and Brevo.

Plus Plan: $19/mo

  • This intermediate plan is ideal for growing businesses and bloggers, offering additional benefits such as A/B testing and Inactivity Sensors.

Pro Plan: $29/mo

  • This plan has advanced features like exit-intent technology, mobile-specific campaigns, and countdown timers. 

Growth Plan: $49/mo

  • This is the ultimate package for agencies and large businesses. It includes every OptinMonster feature.

Real User Testimonials: Why People Love OptinMonster

There is no doubt that OptinMonster is well-regarded in the market. But, it’s the users’ experiences and results that really highlight its effectiveness. 

Let’s take a look at some of OptinMonster’s testimonials. 

“OptinMonster has had a snowball effect. My traffic goes up the more people I have in my email list, and I’m also able to generate new quality leads on a monthly basis. Some months, I add as many as 1000 new subscribers to my list – with no paid promotions.”

— Lilach Bullock

And the success stories don’t stop there. 

“One of the great things about OptinMonster is your ability to test and adjust in real time. The options provided pretty much give you all you need for any kind of optin situation that you need. From time based prompted lightboxes to mobile specific formats, OptinMonster seems to have it all. Using OptinMonster, we increased revenue 9.5% for our client, America’s Professor.”

— Matt Erickson

Users have stated that OptinMonster is more than just a lead generation tool—it’s also a major contributor to their business growth.

OptinMonster Alternatives

OptinMonster stands out in the lead generation tool market, but there are other options to consider. Let’s take a look at a few alternatives to see how they stack up.

FeaturesOptinMonsterThrive LeadsSumoConvert ProOptiMonkBloom
Drag & Drop Campaign Builder
Campaign TemplatesLimited
Exit Intent Technology
Lightbox Popups
Countdown Timers
Onsite Retargeting
A/B Testing

FAQs About OptinMonster

Should I use OptinMonster?

If you’re looking to grow your email list, improve conversions, and boost sales, then OptinMonster might be the perfect tool for you. It offers pre-made templates to help you launch marketing campaigns with little effort.

Is OptinMonster free?

OptinMonster isn’t a free plugin. It has subscription plans with different pricing and features. This way, it can suit the needs of everyone, from small e-commerce stores to big companies.

What is the purpose of OptinMonster?

OptinMonster is all about helping businesses get more leads and conversions. It provides a great platform for generating leads, building tailored pop-ups, carrying out retargeting strategies, and generally improving your digital marketing efforts.

Do I need OptinMonster for WordPress?

If your goal is to get more leads, grow your email list, and expand your business using different opt-in strategies, then adding OptinMonster to your WordPress website can be very helpful.


Hopefully after my OptinMonster review, you’ve decided it’s right for you!

While you’re here, I think you’ll like these extra WordPress guides:

Do you want to avoid losing any of your hard-earned leads? Download Duplicator Pro to start automatically backing up your website!

author avatar
Joella Dunn Content Writer
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.