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Rock Lobster Webdesign migration case study

How Rock Lobster Webdesign Boosts Design Efficiency with Duplicator 

Written By: author image Joella Dunn
author image Joella Dunn
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the President of Duplicator. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Do you waste time migrating or backing up client websites?

If you run an agency, you have a lot of tasks on your plate. You might struggle to efficiently migrate websites to and from a development server. When a client’s website is complete, you may also want to offer backup services.

To streamline their projects, Rock Lobster Webdesign turned to Duplicator Pro. Stick around if you want to simplify your workflow too!

Meet Rock Lobster Webdesign

Rock Lobster Webdesign is a web design and programming agency based in Hamburg, Germany. They have been around since 2001, providing premium web design services to mostly medium-sized businesses.

Rock Lobster Webdesign

Jörg Auf dem Hövel, the company’s managing director, revealed that they are known for their quick work, pleasant dealings, and absolute transparency. The team at Rock Lobster Webdesign is small but powerful, collaborating with freelance specialists and adapting to diverse projects. 

An interesting trivia for the music buffs out there, the company name is inspired by the iconic song ‘Rock Lobster’ by the B52s, a song which they absolutely adore. 

The Challenges of Manual Migrations

As a web design agency, Rock Lobster Webdesign develops a client’s website on a development server. When it’s ready, the new website is migrated to a production server. 

Before the team at Rock Lobster Webdesign stumbled upon Duplicator, site migrations presented several challenges.

According to their managing director, Jörg, migration processes were often “cumbersome.” They’d have to transfer data via FTP and make adjustments to the database, a task that was tedious and time-consuming.

Migration plugins offered an alternative, but they often couldn’t handle different server settings effectively. By having to migrate sites manually, Rock Lobster ended up wasting valuable time.

The manual migration was time-consuming and error-prone. Errors kept occurring and/or the process simply took too long.

The Secret Weapon of Web Design

With Duplicator Pro, a backup and migration plugin, the migration process is as straightforward as it can get. Jörg describes it as “incredibly easy.”

Whenever Rock Lobster Webdesign needs to migrate a website, they back up the newly developed site. Using Duplicator, you’ll get a backup archive and an installer file. 

Download Duplicator package

After creating a fresh database on the new server, all Rock Lobster needs to do is upload the package. The plugin does the rest of the job, streamlining the process. 

Upload cloned site files

Duplicator is unbeatable and superior to many other migration plugins, both in terms of user-friendliness and the clarity of error messages.

When asked about how Duplicator Pro benefited their operations, the answer was clear – it’s all about time savings. No longer did they have to worry about adjusting server or database settings every time they migrated a site.

This significantly reduced downtime during migrations. As a result, the team can ensure minimum disruption to their clients.

More than Just Migration: Duplicator as a Granular Backup Tool

For a long time, Jörg at Rock Lobster only used Duplicator as a migration tool. However, he started to notice other potential time-saving features.

Duplicator Pro now also doubles as their backup tool. They offer maintenance services to their clients — securing website data with encrypted, remote backups. 

Rock Lobster has over 30 clients who want ongoing maintenance. But with Duplicator, they don’t have to worry about manual backups. After setting up automatic backups, data is secured remotely in the cloud without any extra effort. 

Duplicator automatic backup schedule

The company continues to bring new websites online every month. Duplicator Pro is their tool of choice for migrations and backups — a testament to its effectiveness and reliability. 


With Duplicator, Rock Lobster Webdesign was able to:

  • Reduce time required for website migrations
  • Avoid complicated server and database settings
  • Minimize downtime during the migration process
  • Automatically back up clients’ sites to the cloud


Clunky, time-consuming migrations are a thing of the past. Rock Lobster streamlined migrations and backups, accelerating their agency’s turn-around time.

The biggest advantage of Duplicator is the time it saves. Overall, a well-thought-out plugin that saves us a lot of time and makes our daily work safer.

Witness a seamless and secure site migration journey just like Rock Lobster Webdesign. Elevate your business efficiency with Duplicator Pro today!

author avatar
Joella Dunn Content Writer
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.

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