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WPForms review

WPForms Review: We Tested All the Form Builder Features 

Written By: author image Joella Dunn
author image Joella Dunn
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the President of Duplicator. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Are you looking for a WPForms review to see if it’s worth getting?

There are tons of contact form builder plugins out there, so choosing the right one can feel like finding a needle in a haystack. But, WPForms rises to the top because of its powerful features and ease of use.

In this post, we’ll fully review WPForms, so you’ll know whether it’s a necessary tool for your website!

An Introduction to WPForms

If you have a website, you need a contact form. This allows you to communicate with your visitors and customers, so you can improve your online presence. 

Creating a contact form without coding might seem difficult, but this is where WPForms comes in. WPForms is a form builder plugin that can set up simple contact forms, as well as complex multi-paged payment forms.

WPForms plugin

The WPForms plugin has a drag-and-drop form builder and thousands of pre-designed templates, so you never feel lost when you’re creating an online form. Because it’s so user-friendly, WPForms has revolutionized form building in WordPress. 

Exploring WPForms’s Features

WPForms isn’t the only form builder out there, so you’ll want to make sure it’s the best one. Let’s explore some of its key features to see how it stacks up against competitors. 

1. Installation

When you want to start using WPForms, the setup process is super simple. You can get it up and running in just a few steps. 

If you prefer the free version, go to the Plugins page in your WordPress dashboard. Choose Add New Plugin and type WPForms into the search bar. When you see the plugin, click Install Now and WordPress will do the rest.

Activate WPForms Lite

After installation, hit Activate.  

For the premium version, all you’ll have to do is sign up for a plan. Then, download the plugin’s zip file and copy your license key.

Download WPForms

Instead of searching the WordPress plugin directory, click on Upload Plugin. Drag and drop your contact form plugin here.

Upload WordPress plugin

After you activate WPForms Pro, paste your license key into WPForms » Settings » License.

Activate WPForms license

Now you’re ready to start creating stunning forms!

2. Form Templates

WPForms offers a variety of form templates designed to speed up the form creation process. Just one click is all you need to get started.

WPForms templates

With WPForms, you can instantly create many types of forms including:

  • Newsletter signup forms
  • Event registration forms
  • Course feedback forms
  • Availability forms
  • Wholesale account forms
  • Order forms
  • Rental ledger forms
  • And much more!

There are templates for virtually any need. From simple contact forms to detailed job application forms, WPForms has got you covered. Each template is tailored to meet specific needs, eliminating the time and effort required to build a form from scratch. 

WPForms also has a Blank Form template. This allows you to design your form based on your specific needs and brand aesthetics. 

3. Drag-and-Drop Form Builder

You’ll love the WPForms drag-and-drop form builder. Even if you have zero coding expertise, you can create functional forms quickly and easily.

How does it work? It’s as simple as picking a field, dragging it to where you want it on the form, and dropping it there. 

WPForms drag and drop builder

You can see changes to your forms in real time. Whether you’re adding text, dropdown menus, checkboxes, or buttons, you’ll know immediately how your form will look. Plus, you can always preview forms on the front end. 

For more advanced users, there are plenty of customization options. For instance, you can add custom CSS classes to your form fields to create unique, tailored forms.

WPForms advanced settings

4. Payment Fields

Why should e-commerce businesses have all the fun? With WPForms, you can effortlessly integrate payment options right into your forms.

WPForms offers seamless integration with payment services like PayPal, Stripe, Square, and This means you can start taking orders, donations, and bookings.

Once you connect your favorite payment provider to WPForms, drag and drop a payment field onto a form. For example, adding Stripe will give you a new Stripe credit card field.

WPForms payment fields

This gives your site much more flexibility. You could set up recurring membership payments, run contests, sell custom products, or collect deposits. The options are endless. 

5. Spam Protection

With WPForms, you don’t have to worry about spam. 

In the form settings, you can enable anti-spam protection. WPForms will then verify a token in each form, which is hard to guess. Any submissions without the token will be invalid.

WPForms spam protection

Feel free to also set up other anti-spam controls like:

  • Custom Captcha
  • hCaptcha
  • Cloudflare Turnstile
  • Google reCAPTCHA v2 or v3
  • Akismet anti-spam

This will prevent you from having to sort through spam entries. Plus, it keeps your site safe from hackers

6. Conditional Logic

Using conditional logic, you can create forms that change based on user responses. This makes your forms interactive and personalized. 

For example, your form could reveal an extra question after a user gives a specific response.

WPForms conditional logic

Instead of bombarding your users with many questions, you can only ask what’s relevant. Users will only see questions if they need to answer them. 

7. Conversational Forms

A conversational form is a more interactive version that only asks one question at a time. It’s similar to a face-to-face conversation (which is where the name comes from)!

WPForms conversational form

WPForms makes it easy to set up your first conversational form. Simply activate the Conversational Forms Addon and enable the new mode.

WPForms conversational form mode

After this, your visitors will have an interactive form with few distractions. They can focus on each question, leading to more submissions.

8. User Journey Tracking

A user takes a journey before finding your online forms. If you want to know how visitors decided to come to your site, WPForms has a User Journey addon.

Here’s what user journeys show you:

  • What URL referred users to your site
  • When and what users searched for
  • Pages and posts users looked at
  • UTM parameters from specific marketing campaigns

This provides contextual insights about the user’s interaction on your site. You can find strategies to better serve your visitors and increase conversion rates. 

9. Surveys and Polls

To learn what your audience likes, consider creating surveys.

WPForms comes with many survey templates and related fields. Visitors can answer your questions with ratings and Likert scales.

WPForms survey

But, responses will only be valuable if you can see specific trends. Fortunately, WPForms provides interactive survey results. Statistics are displayed in different graphs, helping you easily analyze and digest the data you collected. 

WPForms survey charts

To show your audience immediate results, enable poll results. After submitting their answer, users can see how others responded.

WPForms poll results

10. User Registration

WPForms simplifies user sign-ups on your WordPress site. With the User Registration addon, you’ll be able to build login forms, send password reset emails, and more.

This could be helpful if you run a membership website. To add new members, they’ll have to fill out a user registration form. 

User registration form

11. Multi-Step Forms

Instead of overwhelming visitors with long forms, WPForms allows you to break them up into multiple parts (or steps). 

Multi-step form

Setting up a multi-step form is a breeze with WPForms, thanks to its intuitive interface. You’ll simply need to add a page break field whenever you want to create a new step.

WPForms page break

Once your forms are easier to fill out, you’ll reduce the risk of users abandoning the form halfway through. Multi-step forms also give your site a more organized look. 

12. Guest Post Submissions

If you want to add more authority to your blog, you could consider publishing guest posts. Bringing in experts in your niche will help visitors trust your content. Plus, it improves your WordPress SEO

WPForms has a blog post submission form which helps you collect guest posts. Prospective posters can fill out new blog content for you to review.

Guest post submission form

Just like any other form template, you can customize the fields, color, fonts, and layout. Each submission can be posted automatically, or you could manually approve each one. 

13. Landing Page Builder

Plugins like SeedProd help you completely design your website without any code. However, you might just want to build a simple landing page for your online forms.

While WPForms is well-known for its form-building capabilities, it also has a landing page addon. This turns your forms into a landing page with your custom header, footer, color schemes, and style.

Form landing page

A form landing page is the perfect way to get rid of distractions. Users will be focused on your form, so you’ll get more entries.  

14. Save and Resume Functionality

Users might start filling out your form but want to finish their entry later. With WPForms’s Save and Resume addon, you can add this functionality.

Your visitors can now begin filling out a form, pause when necessary, and return later to complete it. This can be useful, especially when your forms require detailed information.

After saving a partial entry, users will have 30 days to continue filling out the form. At any time, you can view, edit, and delete entries. 

15. Form Abandonment

Many entries could be slipping through your grasp if you don’t keep track of form abandonment.

That’s why WPForms made a form abandonment addon. This will record whatever data a user has filled out and let you know the user abandoned the form early.

WPForms form abandonment

Then, feel free to set up automatic emails for abandoned forms. By following up with users, you’ll prompt them to come back to the page.  

WPForms form abandonment email

16. Entry Management 

You’ll want to keep all form entries organized for easy access and review. WPForms sends all form submissions directly to your email.

Plus, they’re recorded in the WordPress dashboard. You can view, sort, filter, print, and export the data for further analysis. 

WPForms entries

Here are some extra things you can do with WPForms entries:

  • View specific entry details
  • Search entries by keyword and payment number
  • Save file uploads in your media library
  • View charts from surveys and polls
  • Export entries in a CSV file

This feature significantly reduces time spent managing data and increases overall efficiency. 

17. Integrations

WPForms also has tons of integrations that supercharge your workflows. Here are just a few:

  • Email marketing services like Mailchimp, Drip, and ActiveCampaign to help you grow your email list
  • Payment gateways including PayPal, Stripe, and Square
  • CRM and automation tools like Zapier, HubSpot, and Salesforce

Additionally, there’s no shortage of addons to extend the features of WPForms. You can use these to lock forms, add signatures, collect guest posts, save offline data, and more. 

18. Customer Support and Documentation

Before you install a WordPress form builder, you’ll want to know it comes with quality customer support. This way, any issues you encounter will be quickly resolved.

The WPForms support team is so communicative, they’ll answer questions before you even get started. Once you become a customer, you can submit support tickets and get help at any time.

WPForms support

However, you might not even need to contact support. WPForms has an extensive library of resources—ranging from detailed articles, step-by-step guides, and video tutorials. 

WPForms documentation

So, you’ll never be left in the dark! 

WPForms Free vs Pro

To decide between the free and premium versions of WPForms, here’s a comparison of some key form features.

FeaturesWPForms LiteWPForms Pro
Drag and Drop BuilderYesYes
Form TemplatesLimitedUnlimited
Create Unlimited FormsYesYes
Form Notification EmailsYesYes
Form Abandonment NotificationsNoYes
Payment IntegrationsOnly StripeAll
Embed Forms in Pages and PostsYesYes
Conversational FormsNoYes
Landing Page FormsNoYes
Email Marketing IntegrationsOnly Constant ContactAll
Support Response Time1-3 Business Days<1 Business Day

The free version of WPForms gives you all the basic features you need to create simple contact forms. It’s ideal for small businesses or personal blogs.

With the Lite version, you can access basic form fields, form templates, and email notifications. However, it lacks advanced features like form abandonment, user registration, and priority support. 

WPForms Pro is best if you have more extensive needs. Yes, the cost is higher, but you can access features like multi-page forms, conditional fields, payment gateways, user journey tracking, form abandonment, and much more. 

WPForms Pricing: Is It Worth the Investment?

Yes, WPForms Pro is worth the investment. The paid version has extended features and addons that help you make the most of your online forms. 

The premium plans are tiered based on functionality, with the different plans aimed at different needs. They include: 

Basic: $49.50/yr

  • This plan is best suited for beginners. It offers unlimited forms, advanced fields, form templates, and multi-page forms.

Plus: $99.50/yr

  • This plan includes marketing integrations such as Mailchimp and AWeber. You can also access form automation features like data routing and newsletter forms. 

Pro: $199.50/yr 

  • This plan unlocks more advanced features like extra payment integrations, surveys and polls, digital signatures, and more. It’s perfect for online businesses.

Elite: $299.50/yr 

  • This offers all the features from other plans plus premium support and client management features. It’s an excellent choice for agencies and business owners.

Note that if you run a nonprofit, WPForms will give you up to 75% off to support your cause. WPForms also has a 14-day money-back guarantee. 

Real User Testimonials: Why People Love WPForms

Users of WPForms consistently praise the WordPress form plugin for being easy to use and feature-packed. Let’s take a look at some of their testimonials. 

“I’m new at blogging and started 2 websites, and I use WPForms on both. It is really easy to use and the email notifications are amazing, the templates save me a lot of time and there’s no difficult coding involved. I just love it!”

– Ensigna

This is a common theme in many WPForms testimonials. The user-friendly drag-and-drop feature of WPForms is simple and effective, even for those who are new to form building. 

“As a WordPress website designer/developer and support provider (, I have used WPForms on numerous client websites. It has always performed great and I am thankful to have a WordPress plugin I can consistently rely on to do the job. I would highly recommend WPforms to anyone who requires forms on their website.”

– Lumyser

Not only is WPForms beginner-friendly, it’s a useful tool for more experienced WordPress users. This is crucial for developers and designers who need their forms to perform specific tasks. 

WPForms vs Competitors: A Comparison

Now, let’s compare WPForms to several of its key competitors. We’re sure you’ll want to see how they stack up against each other.

Drag and Drop BuilderConversational FormsConditional LogicFree Version?Pricing
Formidable FormsYesYesYesYes$39.50/yr
HubSpot FormsYesNoYesYesFree
Google FormsNoNoYesYesFree
Gravity FormsYesYesYesNo$59/yr
Contact Form 7NoNoNoYesFree
Elementor FormYesNoYesNo$59/yr

Faqs About WPForms

Is WPForms safe?

Yes, WPForms is safe to use. It has a variety of security features, including spam protection, CAPTCHA, and form permissions which restrict who can access them. The plugin also meets all WordPress coding standards and is regularly updated to address any identified vulnerabilities.

Can I use WPForms for free?

Yes, WPForms offers a free version called WPForms Lite, which includes basic form creation and management features. However, for advanced features such as conditional logic and multi-page support, you should upgrade.

Which is better: Contact Form 7 or WPForms?

While Contact Form 7 has a reputation for being a reliable and free plugin, WPForms surpasses it in functionality and user-friendliness. WPForms’s pre-built templates, drag-and-drop builder, and premium features make it a better choice for WordPress form building. 

What are the benefits of WPForms?

WPForms’s drag-and-drop interface and pre-built templates allow even beginners to create complex forms. Plus, there are more advanced features like multi-step forms and conditional logic that improve user experience on your website.

What is the difference between WPForms and Elementor Form?

WPForms excels with its wide variety of templates, user-friendly interface, and extensive add-ons. On the other hand, Elementor Form, part of Elementor’s page builder, is best known for its design flexibility and integration within the Elementor ecosystem.

What is the best form builder for WordPress?

Considering its extensive feature set and ease of use, WPForms emerges as the best form builder for WordPress. It caters to both beginners and experienced developers, making it the easy choice.


We hope this WPForms review helped you decide what form builder to start using!

While you’re here, you may like these extra WordPress tutorials:

Do you want to protect your form entries and avoid data loss? Download Duplicator Pro and start setting up automatic backups!

author avatar
Joella Dunn Content Writer
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.

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