[New] Introducing Duplicator’s Sleek Redesign: New Look, Same Great Features
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[New] Introducing Duplicator’s Sleek Redesign: New Look, Same Great Features
Joella Dunn
Joella Dunn
John Turner
John Turner
Imagine this: 98% of your website visitors vanish without a trace.
That’s the reality for most websites, with the average conversion rate hovering around 2%. But what if you could turn those visitors into potential customers?
That’s the magic of lead generation. It’s about capturing website visitors’ interest and turning them into leads – people interested in what you offer. This lets you nurture them with targeted messages, ultimately converting them into paying customers.
Ready to start generating leads for your WordPress website? In this post, we’ll review the best WordPress lead generation plugins!
Choosing the right lead generation plugin can feel overwhelming with so many options available. To simplify your search, here are the top contenders.
| Plugin | Free Version? | Premium Pricing | Best For |
| OptinMonster | ❌ | $9/mo | Getting new leads with opt-in forms |
| WPForms | ✅ | $49.50/yr | Creating any type of online form |
| Thrive Leads | ❌ | $99/yr | Bundling an opt-in form builder with other conversion tools |
| SeedProd | ✅ | $39.50/yr | Building high-converting landing pages |
| PushEngage | ✅ | $9/mo | Re-engaging visitors and driving traffic back to your website |
| RafflePress | ✅ | $39.50/yr | Running contests and giveaways to grow your email list |
| LiveChat | ❌ | $20/mo | Capturing leads through live chat |
| AffiliateWP | ❌ | $149.60/yr | Starting an affiliate marketing program |
| HubSpot | ✅ | $15/mo | All-in-one lead generation and marketing platform |
| FunnelKit | ❌ | $99.50/yr | Creating sales funnels and managing leads in one place |
| AIOSEO | ✅ | $49.60/yr | Optimizing your website for search engines and growing organic traffic |
For WordPress owners, lead generation is the process of engaging website visitors with interesting content or offers. You collect their email addresses (leads) to turn them into future customers.
Using lead generation in your WordPress website can be a game-changer. I’ll show you just a few benefits it’ll bring.
Those anonymous website visitors can transform into engaged leads. With lead generation, you capture their contact information, opening the door to nurture them with valuable content. This can eventually convert them into paying customers.
Imagine a list filled with potential customers genuinely interested in what you offer. Lead generation lets you build targeted email lists, allowing you to send personalized promotions that resonate with your audience. This approach is far more effective than generic marketing blasts.
By nurturing leads with targeted content and promotions, you’ll see a significant rise in conversions and sales. After all, you’re reaching out to people who have already shown interest, making them more receptive to your offerings.
Effective lead generation allows you to build relationships with potential customers from the very beginning. You’ll provide valuable content and nurture leads through the sales funnel. As a result, you’ll foster trust and loyalty, leading to long-term customer relationships.
We’ll break down all the popular lead generation plugins for WordPress. This will help you choose the perfect tool to get more leads!
OptinMonster is a powerful lead generation plugin known for its customizable opt-in forms. From WordPress popups and slide-ins to gamified forms and countdown timers, OptinMonster gives you everything you need to capture leads.
What I loved about OptinMonster was its variety of lead generation form templates. You can choose a pre-designed offer to speed up your marketing campaigns. Feel free to filter the list by your specific goal or industry.
OptinMonster has a drag-and-drop builder that makes the design process super easy. You’ll customize your email opt-in form without any code.
With this popup plugin, you can build:
OptinMonster is for businesses seeking maximum control over their lead generation strategy. With its diverse opt-in forms, advanced targeting, and detailed analytics, it allows you to build campaigns and boost conversions.
If you’re looking for a user-friendly contact form plugin for your WordPress website, WPForms is the perfect option. This drag-and-drop plugin creates beautiful and functional contact forms, surveys, payment forms, and more.
You might not realize it, but online forms are great lead generation tools. Once you get submissions, you can collect their email addresses as leads. This offers an opportunity to continue to reach out to the potential customers.
WPForms has a drag-and-drop interface that makes customization a breeze. With a variety of form types, you can create anything need. There are even pre-made forms to get you started.
You can create:
Plus, WPForms integrates with many email marketing providers. You’re free to start capturing leads from your online forms.
WPForms is a great choice for creating online forms to capture leads on your WordPress website.
Thrive Leads is a strong contender for businesses looking to boost their lead generation efforts. This plugin integrates with other Thrive Themes products, offering a variety of opt-in forms, smart targeting options, and A/B testing capabilities.
Thrive Leads has a drag-and-drop interface that makes creating opt-in forms a breeze, even for beginners with no coding experience.
If you’re already using Thrive Themes products like Thrive Architect or Thrive Theme Builder, Thrive Leads integrates seamlessly. This gives you a comprehensive marketing platform.
Thrive Leads allows you to display opt-in forms based on user behavior, content viewed, and other factors. Additionally, its A/B testing will optimize your forms for maximum conversions.
Overall, Thrive Leads is a powerful and user-friendly plugin that can significantly enhance your lead generation efforts. It’s especially useful if you’re already part of the Thrive Themes ecosystem.
SeedProd goes beyond just lead capture forms. It’s a comprehensive lead generation toolkit that lets you create high-converting landing pages and entire websites.
SeedProd is a drag-and-drop theme builder, making it easy to design professional-looking landing pages that are optimized for generating leads. It has a variety of lead generation templates like sales pages, webinar registration pages, and opt-in pages.
After installing SeedProd, I noticed that there are many pre-made lead squeeze pages. All you’ll need to do is select one that best fits your website.
You can then edit the design as much as you want. Feel free to add new opt-in forms or change colors, text, and images.
To make sure you’re collecting leads, connect SeedProd with an email marketing service.
With SeedProd, you can create full web pages with lead generation features. Whether you’re running webinars, promoting ebooks, or offering free courses, SeedProd provides the tools to turn website visitors into engaged leads.
While most lead generation plugins focus on capturing leads from active visitors, PushEngage takes a different approach. This plugin uses web push notifications to reach subscribers even when they’re not actively on your site.
PushEngage allows you to send targeted notifications directly to your subscribers’ desktops or mobile devices. This can:
Push notifications can be a great way to increase opt-ins and conversions. With PushEngage, SuperJeweler increased its revenue by 8.2%!
PushEngage provides a unique way to expand your lead generation efforts. By re-engaging website visitors with push notifications, you can significantly boost conversions and sales.
RafflePress adds a fun element to lead generation with viral contests and giveaways. This approach incentivizes website visitors to participate by providing their email addresses, growing your email subscribers and boosting engagement.
RafflePress gives you all the tools you need to run successful contests and giveaways. From creating eye-catching landing pages to managing entries and selecting winners, the plugin streamlines the entire process.
And trust me, it works. With RafflePress, Agile’ Marketing Services was able to grow their client’s email list by 52%.
RafflePress is a great choice for adding a fun and interactive twist to your website. Contests and giveaways can help you capture a wider audience, generate excitement, and significantly grow your email list.
Live chat has become an indispensable tool for improving customer engagement on a website. Using LiveChat, you’ll provide exceptional chat support and convert website visitors into leads.
LiveChat goes beyond basic chat functionality. It offers features like chatbots, ticketing systems, and detailed analytics. This allows you to streamline communication, answer customer inquiries promptly, and capture valuable leads during interactions.
LiveChat is the best tool for capturing leads through live chat functionality.
Affiliate marketing involves partnering with other websites (affiliates) to promote your products or services. AffiliateWP streamlines this process, allowing you to manage your entire affiliate program from your WordPress dashboard.
If you’re looking to use affiliate marketing to expand your reach and boost sales, AffiliateWP is a must-have plugin. It gives you the tools to recruit affiliates, track their performance, and automate commission payouts, all within a user-friendly interface.
AffiliateWP is an excellent choice for starting a successful affiliate marketing program. Its user-friendly interface, tracking features, and integrations allow you to onboard affiliates and grow your sales.
HubSpot goes beyond a simple WordPress plugin. It’s a comprehensive marketing platform specifically designed to attract, engage, and convert leads.
HubSpot offers a free CRM (Customer Relationship Management) system at its core, alongside marketing and sales tools. This allows you to manage everything from a single platform, fostering efficient growth as your business scales.
When it comes to lead generation, HubSpot has forms, pop-ups, and live chat. You’ll find it easy to attract new leads and nurture them with the CRM.
HubSpot allows you to nurture leads and convert them into loyal customers. However, it’s important to consider the cost if you’re a small business or new to lead generation.
FunnelKit can create high-converting sales funnels, a cornerstone of effective lead generation. This plugin enables you to design visually appealing landing pages, capture leads, and nurture them through the sales process.
Gone are the days of needing multiple plugins to build a sales funnel, because FunnelKit offers a comprehensive solution. You can design landing pages, create opt-in forms, manage leads through email marketing campaigns, and track performance – all under one roof.
FunnelKit is a great choice for building sales funnels. Its all-in-one approach streamlines the process, allowing you to focus on nurturing leads and driving sales.
While AIOSEO isn’t a lead capture plugin, it optimizes your website for search engines (SEO) and social media. By attracting more organic traffic and encouraging social sharing, AIOSEO can indirectly increase your leads.
AIOSEO offers a comprehensive SEO optimization toolkit, helping your website rank higher in search engine results pages (SERPs). Additionally, it provides social sharing features to encourage visitors to share your content on social media platforms.
I love the plugin’s on-page SEO optimization. AIOSEO has step-by-step recommendations that improve content’s search engine visibility. This leads to more website visitors who are interested in your offerings, ultimately increasing potential leads.
AIOSEO is a valuable tool for improving your website’s organic traffic. While it doesn’t directly capture leads, the increased website visibility and social engagement can significantly contribute to lead generation.
Yes, WordPress is a good platform for lead generation. It offers a variety of plugins that allow you to capture leads through forms, popups, and email marketing. Additionally, you can optimize your website for search engines to attract more qualified visitors who are likely to convert into leads.
You can easily add lead generation to your WordPress site with plugins. OptinMonster is a popular option that lets you create eye-catching opt-in forms, popups, and slide-ins. These capture leads by enticing visitors with valuable content upgrades or special offers in exchange for their email addresses.
Yes, you can automate lead generation. Many WordPress plugins allow you to set up automated workflows. For example, you can create opt-in forms that appear based on visitor behavior and automatically capture leads when they sign up for your email list.
SeedProd and Thrive Themes are popular options for lead generation. SeedProd offers a drag-and-drop landing page builder with lead capture forms. Thrive Themes provides a suite of lead capture tools that integrate with their other products for a cohesive marketing experience.
We hope you found the best WordPress lead generation plugin for your needs!
While you’re here, you might want to read these WordPress tutorials:
Do you want to keep your leads safe? Download Duplicator Pro to automate your website backups!
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