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Best WordPress lead generation plugin

11 Best WordPress Lead Generation Plugins 

Written By: author image Joella Dunn
author image Joella Dunn
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the President of Duplicator. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Imagine this: 98% of your website visitors vanish without a trace. 

That’s the reality for most websites, with the average conversion rate hovering around 2%. But what if you could turn those visitors into potential customers?

That’s the magic of lead generation. It’s about capturing website visitors’ interest and turning them into leads – people interested in what you offer. This lets you nurture them with targeted messages, ultimately converting them into paying customers.

Ready to start generating leads for your WordPress website? In this post, we’ll review the best WordPress lead generation plugins!

Quick Summary of the Best Lead Generation Plugins

Choosing the right lead generation plugin can feel overwhelming with so many options available. To simplify your search, here are the top contenders.

PluginFree Version?Premium PricingBest For
OptinMonster$9/moGetting new leads with opt-in forms
WPForms$49.50/yrCreating any type of online form
Thrive Leads$99/yrBundling an opt-in form builder with other conversion tools
SeedProd$39.50/yrBuilding high-converting landing pages
PushEngage$9/moRe-engaging visitors and driving traffic back to your website
RafflePress$39.50/yrRunning contests and giveaways to grow your email list
LiveChat$20/moCapturing leads through live chat
AffiliateWP$149.60/yrStarting an affiliate marketing program
HubSpot$15/moAll-in-one lead generation and marketing platform
FunnelKit$99.50/yrCreating sales funnels and managing leads in one place
AIOSEO$49.60/yrOptimizing your website for search engines and growing organic traffic

Why You Should Focus On Lead Generation

For WordPress owners, lead generation is the process of engaging website visitors with interesting content or offers. You collect their email addresses (leads) to turn them into future customers.

Using lead generation in your WordPress website can be a game-changer. I’ll show you just a few benefits it’ll bring.

Turn Visitors into Customers

Those anonymous website visitors can transform into engaged leads. With lead generation, you capture their contact information, opening the door to nurture them with valuable content. This can eventually convert them into paying customers.

Grow Targeted Email Lists

Imagine a list filled with potential customers genuinely interested in what you offer. Lead generation lets you build targeted email lists, allowing you to send personalized promotions that resonate with your audience. This approach is far more effective than generic marketing blasts.

Increase Conversions and Sales

By nurturing leads with targeted content and promotions, you’ll see a significant rise in conversions and sales. After all, you’re reaching out to people who have already shown interest, making them more receptive to your offerings.

Build Stronger Customer Relationships

Effective lead generation allows you to build relationships with potential customers from the very beginning. You’ll provide valuable content and nurture leads through the sales funnel. As a result, you’ll foster trust and loyalty, leading to long-term customer relationships.

11 Best WordPress Lead Generation Plugins

We’ll break down all the popular lead generation plugins for WordPress. This will help you choose the perfect tool to get more leads!

1. OptinMonster

OptinMonster plugin

OptinMonster is a powerful lead generation plugin known for its customizable opt-in forms. From WordPress popups and slide-ins to gamified forms and countdown timers, OptinMonster gives you everything you need to capture leads.

What I loved about OptinMonster was its variety of lead generation form templates. You can choose a pre-designed offer to speed up your marketing campaigns. Feel free to filter the list by your specific goal or industry.

OptinMonster campaigns

OptinMonster has a drag-and-drop builder that makes the design process super easy. You’ll customize your email opt-in form without any code.

OptinMonster drag and drop editor

With this popup plugin, you can build:

  • Lightbox pop-ups
  • Widgets
  • Exit-intent pop-ups
  • Slide-ins
  • Floating bars
  • Fullscreen pop-ups
  • Sidebar and inline forms
  • Gamified campaigns

What We Liked About OptinMonster

  • Drag-and-drop form builder 
  • 400+ opt-in form templates
  • Campaign playbooks from marketing experts
  • Advanced targeting rules to ensure your forms reach the right audience
  • A/B testing to optimize form performance
  • Integrates with popular email marketing services
  • Inactivity sensor for re-engaging users
  • Follow-up campaigns
  • Exit intent technology to reduce site abandonment

What We Didn’t Like About OptinMonster

  • No free version

Why We Chose OptinMonster 

OptinMonster is for businesses seeking maximum control over their lead generation strategy. With its diverse opt-in forms, advanced targeting, and detailed analytics, it allows you to build campaigns and boost conversions.

2. WPForms

WPForms plugin

If you’re looking for a user-friendly contact form plugin for your WordPress website, WPForms is the perfect option. This drag-and-drop plugin creates beautiful and functional contact forms, surveys, payment forms, and more.

You might not realize it, but online forms are great lead generation tools. Once you get submissions, you can collect their email addresses as leads. This offers an opportunity to continue to reach out to the potential customers. 

WPForms has a drag-and-drop interface that makes customization a breeze. With a variety of form types, you can create anything need. There are even pre-made forms to get you started. 

WPForms templates

You can create:

  • Lead magnet download forms
  • User registration forms
  • Email newsletter signup forms
  • Coupon code forms
  • Survey forms
  • Order forms
  • And many other lead forms!

Plus, WPForms integrates with many email marketing providers. You’re free to start capturing leads from your online forms.

What We Liked About WPForms

  • Drag-and-drop form builder
  • Form templates to jumpstart your workflow
  • Addons to connect email marketing services like Constant Contact and AWeber
  • Mobile-responsive forms 
  • Free version offers essential form-creation features
  • Instant notifications for new entries
  • 14-day money-back guarantee

What We Didn’t Like About WPForms

  • Lacks some of the advanced targeting offered by other lead generation plugins

Why We Chose WPForms

WPForms is a great choice for creating online forms to capture leads on your WordPress website.

To see WPForms in action, check out our detailed review!

3. Thrive Leads

Thrive Leads plugin

Thrive Leads is a strong contender for businesses looking to boost their lead generation efforts. This plugin integrates with other Thrive Themes products, offering a variety of opt-in forms, smart targeting options, and A/B testing capabilities.

Thrive Leads has a drag-and-drop interface that makes creating opt-in forms a breeze, even for beginners with no coding experience.

If you’re already using Thrive Themes products like Thrive Architect or Thrive Theme Builder, Thrive Leads integrates seamlessly. This gives you a comprehensive marketing platform.

Thrive Leads allows you to display opt-in forms based on user behavior, content viewed, and other factors. Additionally, its A/B testing will optimize your forms for maximum conversions.

What We Liked About Thrive Leads

  • Drag-and-drop opt-in form builder
  • Variety of opt-in forms including pop-up lightboxes, sticky ribbons, in-line forms, and more
  • Advanced targeting
  • A/B testing
  • Analytics
  • SmartLinks and SmartExit
  • Mobile-friendly

What We Didn’t Like About Thrive Leads

  • No free version

Why We Chose Thrive Leads

Overall, Thrive Leads is a powerful and user-friendly plugin that can significantly enhance your lead generation efforts. It’s especially useful if you’re already part of the Thrive Themes ecosystem.

4. SeedProd

SeedProd plugin

SeedProd goes beyond just lead capture forms. It’s a comprehensive lead generation toolkit that lets you create high-converting landing pages and entire websites. 

SeedProd is a drag-and-drop theme builder, making it easy to design professional-looking landing pages that are optimized for generating leads. It has a variety of lead generation templates like sales pages, webinar registration pages, and opt-in pages.

After installing SeedProd, I noticed that there are many pre-made lead squeeze pages. All you’ll need to do is select one that best fits your website.

SeedProd lead squeeze templates

You can then edit the design as much as you want. Feel free to add new opt-in forms or change colors, text, and images.

SeedProd opt-in form

To make sure you’re collecting leads, connect SeedProd with an email marketing service.

SeedProd integrations

What We Liked About SeedProd

  • Drag-and-drop page builder
  • Pre-designed page templates for lead generation, maintenance mode, 404 errors, and more
  • Opt-in form block
  • Integrates with Mailchimp, ActiveCampaign, Zapier, and other tools
  • Mobile-responsive design
  • WooCommerce blocks
  • Theme builder

What We Didn’t Like About SeedProd

  • Free version has more limited templates

Why We Chose SeedProd

With SeedProd, you can create full web pages with lead generation features. Whether you’re running webinars, promoting ebooks, or offering free courses, SeedProd provides the tools to turn website visitors into engaged leads. 

5. PushEngage

PushEngage plugin

While most lead generation plugins focus on capturing leads from active visitors, PushEngage takes a different approach. This plugin uses web push notifications to reach subscribers even when they’re not actively on your site.

PushEngage allows you to send targeted notifications directly to your subscribers’ desktops or mobile devices. This can:

  • Re-engage website visitors who haven’t converted yet
  • Promote new content or special offers
  • Drive traffic back to your site and rekindle interest
  • Ultimately, convert them into leads and customers

Push notifications can be a great way to increase opt-ins and conversions. With PushEngage, SuperJeweler increased its revenue by 8.2%!

What We Liked About PushEngage

  • Customizable push notification opt-ins
  • Abandoned cart campaigns
  • Personalization by geolocation, language, and time zone
  • Audience segmentation
  • A/B testing
  • E-commerce analytics
  • Integrates with email marketing tools like Drip

What We Didn’t Like About PushEngage

  • The free plan is limited to 30 campaigns

Why We Chose PushEngage

PushEngage provides a unique way to expand your lead generation efforts. By re-engaging website visitors with push notifications, you can significantly boost conversions and sales.

6. RafflePress

RafflePress plugin

RafflePress adds a fun element to lead generation with viral contests and giveaways. This approach incentivizes website visitors to participate by providing their email addresses, growing your email subscribers and boosting engagement.

RafflePress gives you all the tools you need to run successful contests and giveaways. From creating eye-catching landing pages to managing entries and selecting winners, the plugin streamlines the entire process.

And trust me, it works. With RafflePress, Agile’ Marketing Services was able to grow their client’s email list by 52%

What We Liked About RafflePress

  • Gamifies lead generation, making it more fun and engaging for website visitors
  • Many contest types to choose from
  • Drag-and-drop giveaway builder
  • Integrates with popular email marketing services to capture leads 
  • Viral sharing options encourage participants to boost contest reach

What We Didn’t Like About RafflePress

  • Limited design flexibility compared to some dedicated landing page builders

Why We Chose RafflePress

RafflePress is a great choice for adding a fun and interactive twist to your website.  Contests and giveaways can help you capture a wider audience, generate excitement, and significantly grow your email list.

7. LiveChat

LiveChat tool

Live chat has become an indispensable tool for improving customer engagement on a website. Using LiveChat, you’ll provide exceptional chat support and convert website visitors into leads.

LiveChat goes beyond basic chat functionality. It offers features like chatbots, ticketing systems, and detailed analytics. This allows you to streamline communication, answer customer inquiries promptly, and capture valuable leads during interactions.

What We Liked About LiveChat

  • Provides real-time support, improving customer satisfaction and engagement
  • Canned responses to answer repeated questions
  • Ticketing system allows for efficient management of customer inquiries
  • Integrates with email marketing services for easy lead capture
  • Chat reports

What We Didn’t Like About LiveChat

  • No free version

Why We Chose LiveChat

LiveChat is the best tool for capturing leads through live chat functionality. 

8. AffiliateWP

AffiliateWP plugin

Affiliate marketing involves partnering with other websites (affiliates) to promote your products or services. AffiliateWP streamlines this process, allowing you to manage your entire affiliate program from your WordPress dashboard.

If you’re looking to use affiliate marketing to expand your reach and boost sales, AffiliateWP is a must-have plugin. It gives you the tools to recruit affiliates, track their performance, and automate commission payouts, all within a user-friendly interface.

What We Liked About AffiliateWP

  • Launch an affiliate program without code
  • Customizable affiliate registration, onboarding, and approval
  • Track referral links, coupon codes, landing pages, and direct links
  • Flexible commission structures
  • Integrates with WooCommerce, MemberPress, and Easy Digital Downloads

What We Didn’t Like About AffiliateWP

  • Requires a paid plan to access all features and functionalities

Why We Chose AffiliateWP

AffiliateWP is an excellent choice for starting a successful affiliate marketing program. Its user-friendly interface, tracking features, and integrations allow you to onboard affiliates and grow your sales.

9. HubSpot

HubSpot plugin

HubSpot goes beyond a simple WordPress plugin. It’s a comprehensive marketing platform specifically designed to attract, engage, and convert leads. 

HubSpot offers a free CRM (Customer Relationship Management) system at its core, alongside marketing and sales tools. This allows you to manage everything from a single platform, fostering efficient growth as your business scales.

When it comes to lead generation, HubSpot has forms, pop-ups, and live chat. You’ll find it easy to attract new leads and nurture them with the CRM. 

What We Liked About HubSpot

  • Drag-and-drop form builder
  • Free CRM
  • Live chat
  • Page-level targeting
  • Audience segmentation
  • Email builder
  • Integrates with tools like WPForms and OptinMonster

What We Didn’t Like About HubSpot

  • The free plan has limitations, and paid plans can be expensive for smaller businesses
  • There’s a learning curve to mastering the entire HubSpot platform

Why We chose HubSpot

HubSpot allows you to nurture leads and convert them into loyal customers. However, it’s important to consider the cost if you’re a small business or new to lead generation.

10. FunnelKit


FunnelKit can create high-converting sales funnels, a cornerstone of effective lead generation. This plugin enables you to design visually appealing landing pages, capture leads, and nurture them through the sales process.

Gone are the days of needing multiple plugins to build a sales funnel, because FunnelKit offers a comprehensive solution. You can design landing pages, create opt-in forms, manage leads through email marketing campaigns, and track performance – all under one roof.

What We Liked About FunnelKit

  • Drag-and-drop sales funnel builder
  • Opt-in and landing page templates
  • Real-time analytics
  • A/B testing
  • Targeted offers
  • Integrates with page builders like Elementor and Divi

What We Didn’t Like About FunnelKit

  • Expensive premium plans
  • May not offer the same level of design customization as WordPress page builders

Why We Chose FunnelKit

FunnelKit is a great choice for building sales funnels. Its all-in-one approach streamlines the process, allowing you to focus on nurturing leads and driving sales.

11. All in One SEO

AIOSEO plugin

While AIOSEO isn’t a lead capture plugin, it optimizes your website for search engines (SEO) and social media.  By attracting more organic traffic and encouraging social sharing, AIOSEO can indirectly increase your leads.

AIOSEO offers a comprehensive SEO optimization toolkit, helping your website rank higher in search engine results pages (SERPs). Additionally, it provides social sharing features to encourage visitors to share your content on social media platforms.

I love the plugin’s on-page SEO optimization. AIOSEO has step-by-step recommendations that improve content’s search engine visibility. This leads to more website visitors who are interested in your offerings, ultimately increasing potential leads.

AIOSEO page analysis

What We Liked About AIOSEO

  • Simplifies SEO for beginners
  • On-page SEO recommendations to improve content’s search engine ranking
  • Built-in social sharing features encourage content sharing and website traffic growth
  • SEO audit checklist
  • WooCommerce SEO

What We Didn’t Like About AIOSEO

  • May need to upgrade for advanced features like search statistics and rich snippets schema

Why We Chose AIOSEO

AIOSEO is a valuable tool for improving your website’s organic traffic. While it doesn’t directly capture leads, the increased website visibility and social engagement can significantly contribute to lead generation. 

FAQs About WordPress Lead Generation Plugins

Is WordPress good for lead generation?

Yes, WordPress is a good platform for lead generation. It offers a variety of plugins that allow you to capture leads through forms, popups, and email marketing. Additionally, you can optimize your website for search engines to attract more qualified visitors who are likely to convert into leads. 

How do I add lead generation to WordPress?

You can easily add lead generation to your WordPress site with plugins. OptinMonster is a popular option that lets you create eye-catching opt-in forms, popups, and slide-ins. These capture leads by enticing visitors with valuable content upgrades or special offers in exchange for their email addresses. 

Can you automate lead generation?

Yes, you can automate lead generation. Many WordPress plugins allow you to set up automated workflows. For example, you can create opt-in forms that appear based on visitor behavior and automatically capture leads when they sign up for your email list.

What is the best WordPress theme for lead generation?

SeedProd and Thrive Themes are popular options for lead generation. SeedProd offers a drag-and-drop landing page builder with lead capture forms. Thrive Themes provides a suite of lead capture tools that integrate with their other products for a cohesive marketing experience.


We hope you found the best WordPress lead generation plugin for your needs!

While you’re here, you might want to read these WordPress tutorials:

Do you want to keep your leads safe? Download Duplicator Pro to automate your website backups!

author avatar
Joella Dunn Content Writer
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.