Duplicator’s New Migration Service: Move Your Website Without Lifting a Finger
Duplicator’s New Migration Service: Move Your Website Without Lifting a Finger
The migration is complete, your site is live on the new server, and you’re ready to celebrate. Then you load your homepage, and it crawls.
Pages now take forever to load. Your visitors are probably hitting the back button before your content even appears.
In this post, I’ll show you how to diagnose and fix a slow WordPress site after a migration. By the end, you’ll have a clear checklist of actions that will get your site speed back to its original performance—or even better.
Here are the key takeaways:
When I troubleshoot post-migration slowdowns, I usually find it’s not one single culprit. It’s a combination of issues related to your new environment that creates the perfect storm for poor performance.
Here are the most common reasons why your WordPress site becomes slow after migration:
The key is methodically working through each potential cause until you find your specific bottleneck.
Here’s your step-by-step performance checklist if your newly migrated site is slow:
Before you change anything, get a baseline score. This is crucial because you need to know if your fixes are actually working.
I recommend using Google PageSpeed Insights or GTmetrix for your tests. Both are free and give you the data you need to diagnose speed issues.
When you get your results, pay close attention to two specific metrics.
Time to First Byte (TTFB) tells you if your server is the problem. If this number is high (over 800ms), you’re likely dealing with server-side issues like slow database queries or inadequate hosting resources.
The Waterfall chart shows you exactly which files are loading slowly. Look for any resources that take significantly longer than others. These are your bottlenecks.
Run the test a few times and average the results. Server performance can vary, so one test might not give you the full picture.
Cached data from your old server can cause performance issues. So, I always start with this step.
You need to clear the cache at every level: your CDN, server-level cache, WordPress cache, and browser cache.
In your WordPress caching plugin (like WP Rocket, W3 Total Cache, or WP Super Cache), look for a Clear Cache button in your plugin settings.
To purge your server-level cache, log into your hosting control panel and look for a cache management section. SiteGround keeps this under Speed » Caching.
Bluehost users can clear the server-level cache from the WordPress dashboard. Simply find the Caching tab at the top and hit Purge All.
If you’re using Cloudflare or another CDN, purge everything from their dashboard.
The steps to clear your browser cache depend on the browser you’re using. For Chrome, click on the three-dot icon in the top right corner. Choose Delete Browsing Data.
In the pop-up, select Cached images and files. Then, clear the data.
Resetting your permalinks will flush the rewrite rules in your .htaccess file, which often get corrupted during migrations.
Go to your WordPress dashboard and navigate to Settings » Permalinks. Don’t change anything. Just click Save Changes at the bottom.
That’s it. This forces WordPress to regenerate clean rewrite rules and can fix redirect loops or slow-loading pages caused by corrupted .htaccess data.
URL mismatches are sneaky performance killers. They create redirect loops that make your server work harder than it should.
Head to Settings » General in your WordPress dashboard.
Look at these two fields:
These should be identical and point to your new domain. Fix any mismatches and save your changes.
Sometimes, the new hosting plan itself is the bottleneck. This is especially common when people migrate a WordPress site to save money without realizing they’re also downgrading performance.
Here are the hosting issues I see most often:
The easiest way to check is to contact your host’s support team. Ask them specifically about your PHP version, memory limits, and server location. Most good hosts will upgrade your PHP version for free if you ask.
Outdated software can have compatibility issues with your new server environment. What worked fine on your old host might struggle with different server configurations.
This is a good time to implement WordPress security updates that may have been missed.
Start with WordPress core first. Go to Dashboard » Updates and install any available WordPress updates.
Next, update all your plugins and themes. I recommend doing this in stages rather than all at once so you can spot any compatibility issues.
Inactive plugins still load files and database entries, even when they’re not active. They’re dead weight that slows down your site.
Additionally, a heavy theme can significantly impact performance and user experience even when its features aren’t being used.
Pay special attention to abandoned plugins—anything that hasn’t been updated in over a year. These are security risks and often cause compatibility problems with newer server environments.
Here’s my cleanup checklist:
Be ruthless. Every plugin you remove is one less thing that can slow down your site.
Your new server might struggle with unoptimized images that your old hosting handled just fine. Different servers have different processing power and bandwidth limitations.
I recommend using an image optimization plugin like ShortPixel or Smush. These tools compress your entire media library in one go, which saves you from manually resizing hundreds of images.
Look for these features when choosing an optimization plugin:
Lazy loading alone can cut your initial page load time in half if you have image-heavy pages.
Migrations carry over all the database junk from your old site. Post revisions, spam comments, expired transients—it all comes along for the ride.
This database clutter forces your new server to work through unnecessary data every time someone loads a page.
Use a database optimization plugin like WP-Optimize to clean things up. Focus on these areas:
Pay special attention to the wp_options table. This is where WordPress stores site settings, and it can get bloated with data from old plugins and themes.
Minification removes unnecessary characters from your HTML, CSS, and JavaScript files. These could be extra spaces, comments, or line breaks that make code readable but add file size.
One of the most popular plugins for code minification is Autoptimize. It’s a free tool that lets even beginners optimize their HTML, CSS, and Javascript.
However, minification can sometimes break your site’s functionality. Some plugins or themes rely on specific formatting in their code.
Always test your site thoroughly after enabling minification. Check your forms, navigation menus, and any interactive elements.
If something breaks, turn off JavaScript minification first—that’s usually the culprit.
A Content Delivery Network (CDN) serves your site’s assets from servers located close to your visitors. It reduces the physical distance data has to travel, which cuts down loading times.
This becomes essential if your new server is geographically far from your audience. If you moved from a US-based host to one in Europe, visitors from America will notice the difference.
Cloudflare offers a free plan that’s perfect for most WordPress sites. Once you set it up, your images, CSS, and JavaScript files get cached on servers around the world.
Every external script on your site adds another request that slows down loading. These add up faster than you might think.
Common external scripts include:
Audit what you actually need. Do you really need both Google Analytics and another tracking script? Are you getting value from that chat widget?
Remove anything that’s not essential to your business goals. Each script you eliminate is a few hundred milliseconds back in your pocket.
This is a more advanced step for finding hidden errors that slow down your site. Debug mode reveals PHP errors and slow database queries that happen behind the scenes.
You have two options: edit your wp-config.php file directly or use a debugging plugin.
For the manual method, add this line to your wp-config.php file:
define('WP_DEBUG', true);
You can also install a plugin like Query Monitor. It gives you a user-friendly way to see slow database queries, PHP errors, and performance bottlenecks.
A slow WordPress site dashboard usually points to server-side issues rather than front-end problems. Check your hosting resources first—many budget hosts limit CPU and memory for admin areas. Database bloat is another common cause. Run a database cleanup and see if that helps.
Manual migrations give you the most control but require technical knowledge. Migration plugins like Duplicator Pro handle the technical details automatically and include features like drag-and-drop installs and built-in search-and-replace operations. For most users, a reliable migration plugin saves time and prevents common mistakes when you migrate your WordPress site.
Simple sites can migrate in 15-30 minutes. Complex sites with large databases or many customizations might take 2-4 hours. The actual transfer time depends on your site size and internet connection speed. Planning and testing usually take longer than the WordPress migration itself.
Hosting environment issues top the list. This includes resource downgrades, old PHP versions, and server location mismatches. The second most common cause is cache conflicts between your old caching setup and new server configurations that make your WordPress site so slow.
Test your new hosting environment before going live. Set up a staging version of your site and run performance tests. Check PHP versions, memory limits, and server locations ahead of time. Also, plan to clear all caches immediately after migration.
Hosting issues cause many post-migration slowdowns, but it could also be because of database problems, plugin conflicts, or configuration issues that carried over from the old site. Start with hosting diagnostics, then work through other potential causes.
A slow site after a migration is frustrating, but it’s definitely fixable. Start with the quick wins like clearing your cache and resetting permalinks. Then, move to more involved solutions like database cleanups and hosting optimization.
Most performance issues resolve within the first few steps. If you’re still struggling after trying everything, don’t hesitate to contact your hosting provider’s support team.
Duplicator Pro is built to create seamless migrations that just work. With features like drag-and-drop installs and large site support, it handles the technical details so you can focus on your site, not on troubleshooting.
Make your next migration your easiest one yet!
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