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Best WordPress plugins

26 Best WordPress Plugins For Any Type of Website 

Written By: author image Joella Dunn
author image Joella Dunn
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.
     Reviewed By: John Turner
reviewer image John Turner
John Turner is the President of Duplicator. He has over 20+ years of business and development experience and his plugins have been downloaded over 25 million times.

Are you looking for the best WordPress plugins to make website management easier?

By installing a WordPress plugin, you’ll add a new feature or functionality to your website. This can be a beginner-friendly alternative to manually editing your site files. 

In this post, we’ll give you a list of the best WordPress plugins and how they’ll help you take your website to the next level!

Quick Summary of the Best WordPress Plugins

Later on, I’ll recommend many plugins that are useful for WordPress. But, here are some great tools to get you started.

PluginPricingFree Version?Best For
Duplicator$49.50/yrCreating automatic backups or migrating to a new host
MonsterInsights$99.60/yrTracking website analytics
WooCommerceFreeStarting an online store
WPForms$49.50/yrCreating forms for user feedback
AIOSEO$49.60/yrImproving Search Engine Optimization (SEO)
OptinMonster$9/moCollecting leads and increasing sales
SeedProd$39.50/yrBuilding a custom website or landing page

Why Should You Use the Best WordPress Plugins?

After you create a WordPress website, you can install plugins to add new features and functionality. Just like downloading apps onto a smartphone, plugins are a great way to extend the core WordPress software. 

WordPress is open source, which means that any developer can create a plugin and add it to the Plugin Directory.

Currently, there are over 60,000 plugins available for you to use. These can do everything under the sun, including creating contact forms, landing pages, firewalls, and much more.

WordPress Plugin Directory

To make sure you’re making your website as efficient as possible, it’s important to only install the best WordPress plugins. If you install too many plugins (or the wrong ones), this could slow down your website and cause security vulnerabilities.

Ultimately, plugins can make it much easier to own and manage a website. However, you’ll need to know how to narrow down your options. This will ensure your website has the tools it needs to succeed. 

26 Best WordPress Plugins For Every Type of Website

The WordPress Plugin Directory can often be overwhelming when you’re trying to find new plugins. To help you out, let’s round up the best plugins!

We’ll only include top-quality software that is feature-packed, beginner-friendly, and highly recommended by WordPress users like you. 

1. Duplicator

Duplicator plugin

As a website owner, you’ll find yourself doing a lot of maintenance tasks like backups and even large-scale migrations. Although it’s possible to perform these manually, it’s much easier to install a plugin like Duplicator

Duplicator is the best WordPress backup and migration plugin. To secure your website from data loss or cyber attacks, you can use Duplicator to create full backups of your files and database. Plus, it has customization options so you always save the right data:

Duplicator custom package components

You can send your backups to 14 different storage locations. You’ll be able to protect backups from server errors and hacks by storing them off-site.

Duplicator backup storage locations

It even supports automatic backup schedules so you can simply set and forget about your backups:

Saved backup schedule

Once you create a complete backup, you can move this copy of your website anywhere you want. Instead of manually uploading these files to cPanel or an FTP client, simply drop the archive into a new WordPress installation. This makes it incredibly easy to migrate your website:

Import website archive

Unlike other WordPress migration plugins, Duplicator can easily handle large sites and Multisite networks. Its package engine is so fast that it can migrate sites up to 100GB without timing out!

But that’s not all. Here are some more features included with Duplicator Pro:

  • 14 backup storage locations including Dropbox, Google Drive, OneDrive, Amazon S3, and more
  • Supports Multisite networks and large sites
  • Server-to-server imports
  • Disaster recovery points to restore backups after catastrophic errors
  • One-click restores
  • Streamlined installer
  • WordPress migration wizard
  • Custom search and replace
  • Email alerts for time-outs or backup issues
  • Daily, weekly, or monthly email summaries

Pricing: Duplicator is available as a free WordPress plugin. If you want extra features like drag-and-drop installs, cloud storage integrations, or backup recovery options, Duplicator Pro starts at $49.50 per year. 

Alternatives: Jetpack, UpdraftPlus, BlogVault, and BackupBuddy are also popular WordPress backup plugins. 

Why We Chose Duplicator

Everyone needs to back up their sites, and Duplicator can help with that. You can use it to schedule automatic backups and restore previous versions in one click. Plus, it’s useful for full-site migrations to new hosts, domain names, or servers.

2. MonsterInsights

MonsterInsights plugin

Whether you’re a blogger or an e-commerce site owner, you’ll probably want to know a little more about your audience. With MonsterInsights, you can do just that. MonsterInsights is an analytics plugin that allows you to connect your site with Google Analytics.

To save time, you can view your Google Analytics stats straight from your WordPress dashboard. You’ll get real-time reports on page views, top traffic sources, e-commerce analytics, and much more.

MonsterInsights eCommerce report

Ultimately, this can help you optimize and grow your website. You can improve less popular posts, perform A/B testing, and speed up your loading time. All of these factors will bring in new visitors and increase conversions.

Key features:

  • Universal Analytics and GA4
  • Real-time reports
  • SEO score tracking
  • Enhances e-commerce tracking
  • GDPR-friendly
  • User behavior report
  • Affiliate link tracking
  • Page-level analytics
  • Integrates with WooCommerce, MemberPress, LifterLMS, and more

Pricing: You can try out MonsterInsights for free. However, you might want to upgrade to access a real-time analytics dashboard with reports on everything from site speed to search keywords. The premium plans start at $99.50 yearly. 

Why We Chose MonsterInsights

Understanding your audience is crucial for your site’s success, and MonsterInsights simplifies this process. It provides valuable data analytics directly in your dashboard, allowing you to improve your marketing strategies.

3. WooCommerce

WooCommerce plugin

Since it’s used by over 5 million websites, it’s safe to say that WooCommerce is the most popular WordPress e-commerce plugin. This tool is a powerful solution to help you launch a business online. 

When you’re first starting your online store, you can choose a WooCommerce theme that aligns with your specific niche. Then, WooCommerce provides useful product blocks so that you can easily design and customize your product pages.

Plus, WooCommerce has tons of built-in integrations. You’ll be able to add payment gateways, manage shipping details, and even calculate sales tax. 

Key features:

  • Step-by-step setup wizard
  • Online storefront themes
  • WooCommerce admin dashboard
  • Conversion-optimized cart and checkout blocks
  • Marketing and social integrations like Google Ads, HubSpot, and Mailchimp
  • WooCommerce marketplace with free and paid extensions
  • Android and iOS mobile app

Pricing: WooCommerce is completely free to use. If you want to extend the basic features, you can browse the WooCommerce Extensions Store. These add-ons can allow you to sell subscriptions, add product recommendations, and more.

Why We Chose WooCommerce

WooCommerce is a popular solution for launching online stores. With WooCommerce, you can build and scale your e-commerce website, even if you’re a beginner.

4. WPForms

WPForms plugin

If you don’t have forms on your website, visitors won’t be able to contact you very easily. With WPForms, you can quickly create any type of form. This is the most user-friendly contact form plugin you can find.

As a beginner, WPForms allows you to simply drag and drop fields to create your first online form. Plus, there are form templates available to jumpstart this process. Using these features, you’ll build forms in minutes.

WPForms templates

By installing WPForms, you won’t have to worry about manually developing a contact form, quiz, email subscription form, donation form, or any other form for your website. No matter what response you want from your online audience, you can get it with WPForms. 

Key features:

  • Drag-and-drop form builder
  • Pre-designed form templates
  • Anti-spam protection
  • Multi-page forms
  • Geolocation
  • Custom captchas
  • Message form abandoners
  • Conversational forms
  • Integrates with PayPal, Constant Contact, Google Sheets, Stripe, and more

Pricing: WPForms Lite is a free plugin if you’re only looking for a basic page builder plugin. However, the premium version is a must-have for businesses that need lead generation features. These plans cost as little as $49.50 per year. 

Why We Chose WPForms

WPForms lets you engage with your audience with online forms. Its drag-and-drop builder and pre-made templates allow you to build forms without any code.

5. All-in-One SEO

AIOSEO plugin

Search Engine Optimization (SEO) is the key to helping the right people find your website. One of the easiest ways to improve your SEO is by installing a WordPress SEO plugin

All-in-One SEO is the best tool for optimizing your search ranking organically. It allows you to approach SEO as a beginner, so you won’t ever have to hire an expert.

AIOSEO site audit

As you create new posts and pages, AIOSEO analyzes the content with SEO in mind. You can add meta titles, keywords, and meta descriptions to move your post higher in search results.

AIOSEO page analysis

Key features:

  • TruSEO on-page analysis
  • Social media integrations
  • Smart schema markup
  • OpenAI integration
  • Local SEO
  • WooCommerce SEO
  • Redirection manager
  • 404 monitoring
  • XML sitemaps

Pricing: You can start improving your SEO with the free version of AIOSEO. If you decide to upgrade, however, you’ll have more powerful features like ChatGPT, a headline analyzer, and smart schema markup starting at $49.60 per year.

Alternative: Yoast SEO is a good alternative to AIOSEO.

Why We Chose AIOSEO

We chose AIOSEO because of its extensive (but simple) SEO features. This WordPress plugin improves your online visibility and helps you attract your target audience.

6. OptinMonster

OptinMonster plugin

OptinMonster is a lead generation plugin to help you monetize the organic traffic on your website. Instead of losing visitors, you can start gaining new subscribers and increasing sales.

Using OptinMonster, you can create a pop-up that visitors use to opt into a specific offer. This could be a floating bar, slide-in, gamified wheel, countdown timer, or sidebar. OptinMonster will even provide hundreds of templates that are proven to increase user engagement.

OptinMonster campaigns

You can also use OptinMonster to create segmented campaigns. For example, a potential customer might be about to leave your site without making a purchase. With OptinMonster’s exit-intent technology, you’ll send an enticing offer right before they abandon your site.

Key features:

  • Drag-and-drop builder
  • Pre-built pop-up templates
  • Exit intent pop-ups
  • Behavior-based personalization
  • A/B testing
  • Email marketing integrations
  • Pop-up analytics

Pricing: There is a free version of OptinMonster that you can find on the Plugin Directory. Alternatively, the premium plans start at $49 per month.

Why We Chose OptinMonster

OptinMonster is the best WordPress plugin for generating leads. It helps you create campaigns that grow your email list and boost sales on your website.

7. SeedProd

SeedProd plugin

Before you launch your website, you’ll need a beautiful and functional design. This way, your business or blog will look professional and won’t off-put new visitors.

Even if you don’t have any experience, you can use SeedProd to completely design your site. This is a beginner-friendly website builder that helps you create pages, layouts, and a cohesive WordPress theme.

Select SeedProd theme

The best part about SeedProd is its drag-and-drop functionality. You can choose from over 90 pre-designed content blocks and drag and drop them anywhere you want. With SeedProd, there’s no need to hire a developer.

SeedProd custom theme

Additionally, SeedProd comes with many different page templates. If you’re not sure how to start from scratch, you can immediately apply a beautiful layout. Since it began as a landing page builder, SeedProd has hundreds of templates that are optimized for conversions.

Key features:

  • Drag-and-drop page builder
  • Theme builder
  • 90+ blocks
  • 45+ animations
  • Full website kits
  • 150+ landing page templates
  • Responsive and mobile-ready
  • WooCommerce integration

Pricing: The free version of SeedProd can be helpful for designing simple landing pages. If you need to build your entire theme, we’d recommend upgrading to the premium version. These plans start at $39.50 per year. 

Alternative: Elementor is a popular alternative to SeedProd, but its premium plans are more expensive.

Why We Chose SeedProd

Whether you’re building a single landing page or an entire website, SeedProd brings your vision to life. We love its responsive layouts and conversion-optimized elements.

8. Shared Counts

Shared Counts plugin

Social media is a critical part of any website’s marketing strategy. But how can you easily add social share buttons to your online posts? This is where Shared Counts comes in.

Shared Counts is a WordPress social sharing plugin. It allows you to feature shareable buttons to Facebook, Pinterest, Twitter, Yummly, and other platforms. By having this simple feature on your website, you’ll increase engagement.

Key features:

  • Customizable button styling
  • Optimized for fast loading
  • HTTP and HTTPS share counts
  • Developer-friendly
  • GDPR compliant

Pricing: Shared Counts is free to use.

Why We Chose Shared Counts

Shared Counts gives you customizable social sharing buttons. These encourage user engagement on your website.

9. Constant Contact

Constant Contact

As a business owner, it’s important to not overlook email as a marketing tool. By creating a newsletter, you can offer valuable content to your audience. Plus, this can be a great way to promote new products or limited-time sales.

Constant Contact is an email marketing service provider that makes it easy to create campaigns. You’ll be able to build emails with pre-made templates and a drag-and-drop interface. Once you launch your campaign, you can view open rates, clicks, shares, and more.

Key features:

  • Drag-and-drop email building
  • 100s of email templates
  • AI automation
  • List segmentation
  • A/B testing
  • Integrates with Canva, Vimeo, Salesforce, and social media platforms

Pricing: You can start a free trial to try out Constant Contact for 60 days. If you’re happy with the software, you can purchase a plan starting at $12 per month. 

Why We Chose Constant Contact

Constant Contact offers templates and automation tools to streamline email marketing campaigns.

10. MemberPress

MemberPress plugin

For creating your first membership site, you really can’t go wrong with MemberPress. This is the best WordPress membership plugin for monetizing your online content with subscriptions. It allows you to paywall blog posts, design online courses, and build a virtual community.

MemberPress site

MemberPress provides powerful access rules so you can easily choose what content you want to block from the public eye. To promote your memberships, you’ll be able to customize beautiful pricing pages. If you want to start a subscription-based business, MemberPress could be right for you.

Key features

  • Paywall with access rules
  • Online course builder
  • Payment gateways like Apple Pay and Google Wallet
  • Drip content
  • Customizable coupons
  • Pricing pages
  • Premium community forums
  • Integrates with ChatGPT, MonsterInsights, AffiliateWP, and more

Pricing: MemberPress is a premium plugin that starts at $179.50 per year. You’ll enjoy no transaction fees or monthly fees. 

Why We Chose MemberPress

MemberPress provides many easy ways to monetize your WordPress site. You can sell subscription-based services, exclusive content, online courses, or digital downloads.

11. WP Mail SMTP


Another plugin to optimize your email campaigns is WP Mail SMTP. This tool improves your email deliverability. Instead of having your newsletter sent to spam, you can ensure that every email reaches your subscribers’ inboxes.

WP Mail SMTP works by improving the way your WordPress website sends emails. It will reconfigure the wp_mail() function to use a proper SMTP provider. Alternatively, it leverages a built-in SMTP provider integration. 

WP Mail SMTP mailers

Key features

  • White glove setup
  • Reports on email tracking and deliverability
  • Email log
  • Open and click tracking
  • Alerts for email failure
  • Integrates with SendLayer,, Sendinblue, Google Workspace, and more

Pricing: WP Mail SMTP is available as a free plugin. But, the pro version comes with added support for smart email routing, all SMTP services, and email logging. These premium plans start at $49 yearly. 

Why We Chose WP Mail SMTP

WP Mail SMTP ensures reliable email delivery from your WordPress site.

12. Sucuri

Sucuri security

Anyone who runs a WordPress website needs to invest in top-notch security measures. Otherwise, your hard-earned data might be lost to unexpected cyber attacks. Sucuri is one of the best WordPress security plugins that can offer a great deal of protection for your site.

Sucuri sets up a Website Application Firewall (WAF) that continually blocks any malicious traffic. If the worst happens, Sucuri has a dedicated incident response team to restore hacked websites and remove malware. 

Key features:

  • Web Application Firewall
  • Geo-blocking
  • DDoS Mitigation
  • Website speed optimization
  • Caching options
  • Malware removal
  • Complete security scan
  • Blocklist monitoring and removal
  • Filters spam comments

Pricing: The basic version of the plugin is free. However, essential features like the firewall are limited to the premium plans. You can upgrade to the complete website security platform starting at $199.99 per year. 

Why We Chose Sucuri

Sucuri offers comprehensive security solutions to protect your website.

13. Easy Digital Downloads

Easy Digital Downloads

WooCommerce can help you set up an e-commerce store, but you may want a plugin designed to handle digital products. Enter: Easy Digital Downloads! This plugin is a flexible tool that makes it easy to sell anything from software to digital artwork.

Easy Digital Downloads product

After you activate Easy Digital Downloads, the user-friendly setup wizard will walk you through everything you’ll need to start your business. After this, you’ll be able to see complete records for your orders and customer base. Easy Digital Downloads will also give you detailed reporting on your sales, refunds, taxes, and more.

And the best part? Easy Digital Downloads has no hidden listing fees. You can use it to promote unlimited products and gain unlimited transactions. 

Key features

  • Unlimited products
  • Unlimited file downloads
  • No monthly fees or listing fees
  • Secure payments
  • Subscription billing
  • Customizable shopping cart
  • Business reports
  • 100+ integrations

Pricing: Easy Digital Downloads is completely free. You can take your business one step further by upgrading to a premium pass. These subscription tiers start at $99.50 per month and come with additional features like software licensing and recurring payment options.

Why We Chose Easy Digital Downloads

Selling digital products has never been easier than with Easy Digital Downloads. You can start maximizing your revenue by selling software, e-books, or digital artwork.

14. PushEngage

PushEngage plugin

If you want to engage with your website visitors and increase your website’s traffic, PushEngage is the perfect WordPress plugin for you. It allows you to send push notifications to your online audience. When you send the right message at the right time, you’ll gain fans and even repeat customers. 

PushEngage has a variety of features that make it the best push notification plugin. You’ll be able to create enticing opt-ins with custom text, images, and calls to action. Using the Attributes API, you can send notifications based on hobbies or other personalized details.

Key Features:

  • Triggered notifications
  • Cart abandonment reminders
  • A/B testing
  • Dynamic segmentation
  • Goal tracking and analytics
  • Automatic drip campaigns
  • Flexible styles
  • Attributes API for personalized notifications 

Pricing: PushEngage offers a free plan that can support 30 campaigns and 200 subscribers. If you want more advanced features, its premium plans start at just $9 per month.

Why We Chose Push Engage

PushEngage allows you to deliver personalized messages to your audience. This can be helpful for promoting new content, announcing special offers, or re-engaging dormant users.

15. Smash Balloon

Smash Balloon plugin

If you want to display your social media content on your WordPress site, Smash Balloon is the perfect plugin for you. It allows you to integrate feeds from various social media platforms such as Facebook, Twitter, Instagram, and YouTube.

With Smash Balloon, you can customize the look and feel of your social media feeds to match your website’s design. It’s also beginner-friendly and easy to set up, so you can have your social media feeds up and running in no time.

Smash Balloon TikTok feed

Key features:

  • Social feed creation wizard
  • Visual feed editor
  • Pre-build layouts
  • Thumbnail, medium, or full-size photos
  • Supports multiple Instagram feeds on a single page
  • Speed optimizer
  • SEO-friendly
  • GDPR compliant
  • Shortcode options 

Pricing: Smash Balloon offers a free version. Premium plans start at $49 per year.

Why We Chose Smash Balloon

Smash Balloon makes it easy to integrate your social media content into your WordPress site.

16. WP Rocket

WP Rocket plugin

WP Rocket is a caching plugin that improves your site’s loading speed. It does this by creating static HTML files of your WordPress pages, which makes them load faster for visitors.

Along with caching, WP Rocket can apply image optimization and code minification. These features will go a long way to improving user experience on your website. 

Key features:

  • Page and browser caching
  • GZIP compression
  • File optimization
  • Lazy loading
  • Database optimization
  • CDN integration

Pricing: WP Rocket starts at $59 per year for a single website license.

Alternative: For a free caching plugin alternative, check out W3 Total Cache.

Why We Chose WP Rocket

WP Rocket has powerful caching and optimization features that reduce page loading times and enhance site responsiveness.

17. Semrush

Semrush marketing tool

If you want to improve your website’s SEO and analyze your competitors, consider using Semrush. This tool provides keyword research, backlink analysis, site audits, and more.

Semrush can be a comprehensive solution for all your SEO needs. It helps you track your SERP positions, discover new keywords, and ultimately grow your website’s traffic and revenue.

Key features:

  • Keyword research
  • On-page SEO
  • Backlink analysis
  • Site audits
  • Competitor analysis
  • Rank tracking
  • Social media management
  • Content optimization

Pricing: Semrush is a premium tool that starts at $119.95 per month.

Why We Chose Semrush

Semrush helps you improve your organic traffic and search visibility.

18. SearchWP

SearchWP plugin

SearchWP is a search plugin that helps your website’s visitors find the content they’re looking for. It customizes your website’s existing search functionality into a custom search engine. 

Along with your posts, SearchWP indexes everything on your site from the Media Library to custom post types. It also provides detailed search analytics so you can see what your visitors are searching for.

Key features:

  • Keyword stemming
  • Customizable search algorithm
  • PDF and text document indexing
  • Exclude or attribute search results
  • Search analytics
  • Integrates with Easy Digital Downloads, bbPress, and more

Pricing: SearchWP starts at $99 per year. With this plan, you’ll get unlimited search engines and queries. 

Why We Chose SearchWP

SearchWP enhances your site’s search functionality, allowing users to easily find the content they’re looking for.

19. TrustPulse

TrustPulse plugin

Social proof can be a powerful tool in converting website visitors into customers. With TrustPulse, you can start taking advantage of this marketing technique.

TrustPulse will create small notifications that show when other people take action on your website. For example, if a user purchases a product, there will be a notification that reads “John from New York just purchased this product”.

TrustPulse social proof

These notifications create a sense of urgency and FOMO (fear of missing out) that can encourage other users to take the same action. TrustPulse also allows you to create custom notifications and track their effectiveness in real time.

Key features:

  • Real-time event tracking
  • Smart targeting
  • Customizable notification design
  • On-fire notification to leverage FOMO
  • Track views and conversions
  • Under 5-minute setup
  • Compatible with platforms like WordPress and Shopify

Pricing: TrustPulse has a free plan, so you can start creating social proof notifications right away. However, the premium plans only start at $5 per month and include page-level targeting and on-fire notifications. 

Why We Chose TrustPulse

TrustPulse leverages social proof to boost conversions by displaying real-time activity notifications. So, new visitors will be able to see when people are purchasing your products.

20. RafflePress

RafflePress plugin

Running a contest or a giveaway can be a great way to drive traffic to your website and increase engagement. RafflePress is a WordPress plugin that makes it easy to create and manage these contests.

With RafflePress, you can quickly set up a giveaway or a contest without any coding knowledge. This plugin has a drag-and-drop interface and pre-made templates that you can use to create enticing rewards.

RafflePress giveaway

RafflePress also comes with viral sharing options that incentivize users to share your contest with their friends and family. Doing this can drum up organic engagement and help you avoid paying for expensive ads!

Key features:

  • Drag-and-drop giveaway builder
  • Pre-made giveaway templates
  • Viral sharing options
  • Tracking and re-targeting
  • Marketing and CRM integrations
  • Giveaway landing page
  • Entries from LinkedIn shares, RSS feed subscriptions, poll submissions, etc.
  • Integrates with Constant Contact, Recaptcha, and more 

Pricing: You can download RafflePress for free to immediately set up your first giveaway. If you need more advanced features, you can upgrade to the pro version for as little as $39.50 per year.

Why We Chose RafflePress

With RafflePress’s contests and giveaways, you’ll drive traffic and increase engagement on your website.

21. Sugar Calendar

Sugar Calendar

As you’re running a business, you need to stay organized. Sugar Calendar is a plugin that allows you to organize calendars right from your WordPress dashboard.

With Sugar Calendar, you can create events, schedule appointments, and even sell tickets to events. You can also set up custom event categories and recurring events.

This plugin integrates with personal calendar tools like Google Calendar and iCal. Plus, you can embed your calendar on any page or post on your website so your visitors can see it.

Key features:

  • Front-end calendar display options
  • Recurring events
  • Custom event categories
  • Single and multi-day events
  • Event ticketing
  • Front-end event submissions

Pricing: Sugar Calendar is available as a free WordPress plugin. There is also a premium version that starts at $49 per year. 

Why We Chose Sugar Calendar

Sugar Calendar enables you to organize events and appointments from your WordPress dashboard.

Pretty Links plugin

If you’re looking to better manage your website’s URLs, you need Pretty Links. Pretty Links is a WordPress plugin that allows you to shorten, cloak, and track your website links.

With Pretty Links, you can create shorter and more memorable links to share on social media, emails, and anywhere else. Plus, you can view click analytics and improve the performance of your links.

This plugin is especially useful if you’re an affiliate marketer. You can cloak your affiliate links so that they look like your own website links. This can increase trust with your audience and prevent link hijacking.

Key features:

  • Shorten and cloak links
  • Track clicks and unique clicks
  • Automatic keyword replacement
  • 301, 302, and 307 redirects
  • One-click link sharing
  • Link categories and tags
  • Scans for broken links

Pricing: Like most of the options on this list, you can download a free version of Pretty Links. For advanced features like keyword auto-linking, premium plans start at $99.50 per year.

Why We Chose Pretty Links

Pretty Links allows you to shorten, cloak, and track links. This can improve your marketing efforts and link management.

23. WPCode

WPCode plugin

To customize your WordPress website, you may need to add code snippets to your functions.php file. However, you may not be comfortable doing this. If so, WPCode is the solution you’ve been searching for.

With WPCode, you can edit your WordPress site’s code directly from the back end of your WordPress dashboard. Using a central interface, you’ll be able to add custom PHP, JavaScript, CSS, and HTML.

Code snippets dashboard

Not only is WPCode a time-saver, but it also makes WordPress development more accessible. It comes with a library with over 100 expert-made code snippets. Plus, WPCode has integrated shortcuts that make your coding more efficient and intuitive.

WP Code snippets

Key features:

  • Code snippets library
  • Smart conditional logic
  • Private cloud library
  • Code revision history
  • Global header and footer scripts
  • Auto-insert locations
  • Safe error handling

Pricing: WPCode is a free plugin. You’ll also have the option of upgrading to the premium version for as little as $49 per year.

Why We Chose WPCode

WPCode gives you a user-friendly interface for editing code snippets. You’ll have a library of expert-made code snippets, so you can customize your website without much coding knowledge.

24. LiveChat

LiveChat tool

It’s important to be available to your customers when they need you. With LiveChat, you can add a live chat widget to your website. 

This feature will allow customers to quickly and easily get in touch with you if they have any questions or concerns. In turn, this can help increase your customer satisfaction and improve your sales.

With LiveChat, you can use the chatbot feature to automate some of your customer support tasks. Even if you’re not available, you can send canned responses so your customers never go unanswered. 

Key features:

  • Live chat widget
  • Canned responses
  • Message sneak peek
  • Chat archives
  • Targeted messages
  • Eye-catching offer notifications
  • Chat reports
  • Encrypted connection

Pricing: LiveChat starts at $20 per agent per month. However, you can try it out for free for 14 days.

Why We Chose LiveChat

With LiveChat, you can immediately communicate with website visitors through a customizable chat widget. Canned responses and automated features improve your customer support and satisfaction.

25. WPML

WPML plugin

If you want to expand your website’s reach to international audiences, you need to translate your content. WPML (or the WordPress Multilingual Plugin) is a tool that allows you to easily translate your WordPress site into multiple languages. 

With WPML, you can create translations for your posts, pages, custom post types, and even menus. Plus, you can use automatic translation or professional human translation services to make the process even easier.

WPML also makes it simple to manage your translations. You can see which content needs to be translated and what translations have already been completed. 

Key features:

  • Supports translation of 65 languages
  • Translates posts, pages, custom fields, widgets, and more
  • Automatic translation
  • Professional human translation
  • Easy translation management
  • Multilingual and multicurrency e-commerce support
  • String translation
  • Multilingual SEO

Pricing: WPML starts at $39 per year. After your purchase, you can get a full refund within 30 days. 

Why We Chose WPML

WPML allows you to translate your WordPress site into multiple languages.

26. Uncanny Automator

Uncanny Automator

Uncanny Automator is a plugin that allows you to automate your WordPress workflows. With Uncanny Automator, you can connect different plugins and apps to create automated tasks.

For example, you could create a workflow that automatically sends an email to new users when they sign up for your site. Or, you could automatically create a new post when you publish a new video on YouTube.

Uncanny Automator integrates with over 90 plugins, including popular tools like WooCommerce, WPForms, and Mailchimp. This means that you can create workflows for almost any task you can imagine.

Key features:

  • 300+ automation triggers
  • No-code automation builder
  • E-commerce automation
  • Automate purchase tracking with Google Sheets
  • E-learning automation for student personalization
  • Automatic social media posting
  • No transaction fees

Pricing: There is a free version of Uncanny Automator. If you want to upgrade, plans start at $149 yearly. 

Why We Chose Uncanny Automator

Uncanny Automator automates WordPress workflows by connecting different plugins and apps. This streamlines tasks and improves efficiency.

Frequently Asked Questions (FAQs)

How do I choose a WordPress plugin?

You should choose a WordPress plugin that does exactly what you want to do on your website. For example, Duplicator Pro was designed to back up, migrate, and clone websites, so it can be helpful in these specific areas. When you find a plugin, be sure to look at its ratings and reviews to see if other users find it user-friendly.  

Do I really need an SEO plugin?

An SEO plugin provides many useful tools and reports to help you optimize your website’s SEO. Installing a tool like AIOSEO can be a beginner-friendly way to start increasing your search ranking. Using the SEO Audit Checklist, you’ll know exactly how you can start directing the right users to your content. 

What plugins should I have for WordPress?

Any WordPress website could benefit from installing Duplicator, SeedProd, MonsterInsights, AIOSEO, and WPCode. 

Here’s why:

  1. Duplicator: This powerful plugin has features for creating backups, performing migrations, and cloning your website to a testing environment
  2. SeedProd: You can use this drag-and-drop page builder to design everything from individual landing pages to your entire theme (without touching code).
  3. MonsterInsights: This analytics plugin will give you insight into your visitors and help you grow your audience. 
  4. AIOSEO: SEO can become much easier using AIOSEO’s comprehensive checklist. 
  5. WPCode: This plugin allows you to add code snippets without having to edit site files.

Do more plugins slow down WordPress?

If a plugin isn’t coded properly, it could slow down your website. It’s generally a good idea to delete any plugins that you’re not actively using in WordPress. However, when you find reputable plugins, implement caching, and use performance best practices, your plugins likely won’t affect your page loading speed. 

To learn more about this, check out our guide on how plugins affect WordPress


We hope that we helped you find the best WordPress plugins for your website!

If you’re still looking for the right tools to optimize your website, check out these guides:

Ready to start backing up or moving your website? Download Duplicator Pro as your go-to backup and migration plugin! 

author avatar
Joella Dunn Content Writer
Joella is a writer with years of experience in WordPress. At Duplicator, she specializes in site maintenance — from basic backups to large-scale migrations. Her ultimate goal is to make sure your WordPress website is safe and ready for growth.

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